Web3 Marketing: A Handbook for the Next Internet Revolution
- Length: 240 pages
- Edition: 1
- Language: English
- Publisher: Wiley
- Publication Date: 2023-04-04
- ISBN-10: 1394171951
- ISBN-13: 9781394171958
- Sales Rank: #6789 (See Top 100 Books)
THE ESSENTIAL WEB3 MARKETING BOOK
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Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
Cover Praise for Web3 Marketing Title Page Copyright Dedication Preface Notes PART 1: What Is Web3? 1 The Evolution of Web1 and Web2 Notes 2 The Evolution of Bitcoin and Ethereum Notes 3 The Evolution of Ethereum into Web3 Tokenization Decentralized Applications (Dapps) Decentralized Autonomous Organizations (DAOs) Non‐Fungible Tokens (NFTs) Decentralized Finance (DeFi) Notes 4 The Metaverse Notes PART 2: Web3 Marketing in Theory and Practice 5 Inventing Web3 Marketing Notes 6 Know Your Product and Your Audience Know Your Product Know Your Audience Notes 7 Build a Marketing Team 8 Set Key Metrics Notes PART 3: The Web3 Marketing Funnel 9 Introducing the Web3 Marketing Funnel 10 Discovery Break Through The Origins of Demand Knife's‐Edge Brand Messaging Search Social Media Earned Media Events Notes 11 Engagement and Use Start a Flywheel Product Websites Fostering Community The Community Spaceship Content 12 Retention Build a Moat Notes PART 4: Web3 Transformation and Web2.5 13 Defining Web2.5 Notes Conclusion Notes Acknowledgments About the Author Index End User License Agreement
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