UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions, 2nd Edition
- Length: 332 pages
- Edition: 2
- Language: English
- Publisher: O'Reilly Media
- Publication Date: 2021-04-06
- ISBN-10: 1492052434
- ISBN-13: 9781492052432
- Sales Rank: #107763 (See Top 100 Books)
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You’ll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Conduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders
- Use storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product
- Learn how to conduct user research online to get valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns
[ Preface ] Chapter 1. What Is UX Strategy The Evolution of the Term UX Strategy Chapter 2. The Four Tenets of UX Strategy How I Discovered My UX Strategy Framework Tenet 1: Business Strategy Tenet 2: Value Innovation Tenet 3: Validated User Research Tenet 4: Frictionless UX Recap Chapter 3. Defining the Initial Value Proposition The Blockbuster Value Proposition What Is a Value Proposition? If You Don’t Want to Live in a Fantasy World... Recap Chapter 4. Conducting Competitive Research Learning Lessons, the Hard Way Looking at the Competition to Uncover Nuggets Understanding the Meaning of Competition Researching All of the Competitive Data Points Recap Chapter 5. Analyzing the Competition The Blockbuster Value Proposition, Part 2 What Is an Analysis? The Four Steps to Conducting a Competitive Analysis It Is Time to Take a Stand Recap Chapter 6. Storyboarding Value Innovation Timing Really Is Everything Techniques for Value Innovation Discovery Business Models, Value Innovation, and Online Dating Recap Chapter 7. Creating Prototypes for Experiments Giving It Your Best Shot How I Became an Experiment Addict Defining Experiments Today Rapid Prototyping for Value Proposition Validation Recap Chapter 8. Conducting Online User Research March 2020 Timeline: Coping with Insanity User Research Primer The Three Main Phases of Online User Research Recap Chapter 9. Designing for Conversion Funnel Business Growth Hacking, Growth Design, and the Hook Model Conducting Landing Page Experiments Recap Chapter 10. Denouement Appendix: References [ Index ]
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