User Experience Design: A Practical Playbook to Fuel Business Growth

Length: 320 pages
Edition: 1
Language: English
Publisher: Wiley
Publication Date: 2022-05-10
ISBN-10: 1119829208
ISBN-13: 9781119829201
Sales Rank: #129717 (See Top 100 Books)

Igniting business growth through UX

In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.

In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.

You’ll discover:

Why putting users at the center of strategy leads to an almost unfair competitive advantage
Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable
Common shortfalls that prevent organizations from reaping the value of experience design
27 proven “plays” from the UXReactor playbook to put concepts into practice
Game planning examples to execute at different levels of an organization

A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.

Cover
Title Page
Copyright Page
Contents
About The Author
About Uxreactor
Preface
Part 1 Play to win
	Business x Business x Design
		Chapter 1 Case Study of Altedukation
			Going digital is not the sole determinant of great outcomes
		Chapter 2 Introduction
			Merging roles of business, technology, and design
		Chapter 3 The User Experience Problem
			Understanding this problem is half the battle
		Chapter 4 Experience Value Chain
			Creating business value by solving the user experience problem
		Chapter 5 Business Insanity
			Doing the same thing and expecting a different result
		Chapter 6 Two Case Studies of Experience Transformation
			Learning from the leaders
	Growth by Experience Design
		Chapter 7 Getting The System Right
			Implementing four elements of a winning system
		Chapter 8 Mindsets of A User-Centric Organization
			What can we learn from a 15th century polymath
		Chapter 9 The Experience Design Process
			Creating a structure that facilitates success
		Chapter 10 Getting The Right People Right
			Aligning skills, roles, and personnel in a user-centric organization
		Chapter 11 The Transformation Starts With You
			Preparing yourself to lead the charge
Part 2 27 Plays To Practice
	Using The Playbook
		Chapter 12 How to Navigate The Playbook
			Creating your own learning journey based on your intent
		Chapter 13 How to Read A Play
			Understanding the mindful way of getting to your intent
		Chapter 14 User Empathy Play
			How do I develop enough understanding to truly empathize with my user?
	Experience Strategy
		Chapter 15 Experience Strategy: Introduction
			Building the right scaffolding for a user-centric organization
		Chapter 16 Culture Design Play
			How do I foster a user-first organizational environment?
		Chapter 17 Shared Empathy Play
			How do I grow the collective user empathy of my organization?
		Chapter 18 Experience Ecosystem Play
			How do I build a seamless experience for the user across the entire ecosystem?
		Chapter 19 Experience Roadmap Play
			How do I create a roadmap centered around the experience of a user?
		Chapter 20 Experience Vision Play
			How do I create an experience vision that activates my organization?
		Chapter 21 Hiring Play
			How do I hire experience practitioners?
		Chapter 22 Career Ladder Play
			How do I enable experience practitioners to grow professionally in their careers?
		Chapter 23 Experience Transformation Program Play
			How do I build a robust program around experience transformation?
	User Research Insights
		Chapter 24 User Research Insights: Introduction
			Building and activating the portfolio of insights
		Chapter 25 Picking A Research Method Play
			How do I know which method to use to gather insights?
		Chapter 26 Research Recruitment Play
			How do I recruit the right participants for user research?
		Chapter 27 Research Quality Play
			How do I ensure rigor in my user research?
		Chapter 28 Experience Metrics Play
			How do I measure the success and quality of my user’s experience?
		Chapter 29 Insights Curation Play
			How do I consolidate and leverage research insights?
		Chapter 30 User Research Program Play
			How do I run an effective research program?
	Product Thinking
		Chapter 31 Product Thinking: Introduction
			Building a system to identify, prioritize, and coordinate the right problems
		Chapter 32 Experience Benchmarking Play
			How do I define baseline and best-in-class product experiences?
		Chapter 33 Experience Design Brief Play
			How do I align for success at the beginning of the design phase?
		Chapter 34 Design Problems and Opportunities Play
			How do I decide what are the right problems to solve?
		Chapter 35 Product Experience Planning Play
			How do I ensure the delivery of a great product experience?
		Chapter 36 Cross-Functional Collaboration Play
			How do I collaborate across the organization to drive seamless and informed product experience design?
		Chapter 37 Product Thinking Program Play
			How do I catalyze great product experiences?
	Experience Design Doing
		Chapter 38 Experience Design Doing: Introduction
			Building an effective “solutioning” rhythm in your organization
		Chapter 39 Workflow Design Play
			How do I systematically optimize and design experiences?
		Chapter 40 Detailed Design Play
			How do I hone in on effective and quality designs?
		Chapter 41 Experience Design Review Play
			How should an experience design review be run?
		Chapter 42 Design System Play
			How do I build and scale experience designs with high consistency and quality?
		Chapter 43 Design Quality Assurance (QA) Play
			How do I test the quality of the delivered vs. engineered experience designs?
		Chapter 44 Experience Design Doing Program Play
			How do I run an effective experience design doing program?
Part 3 Gametime
	Game Planning
		Chapter 45 A Business Leader’s Game Plan
			Contrasting the journey of two leaders in different business contexts
		Chapter 46 A Design Leader’s Game Plan
			Two journeys: mature bv.d vs. immature bv.d
		Chapter 47 A Design Practitioner’s Game Plan
			A journey of a successful experience strategist
		Chapter 48 A Newbie Practitioner’s Game Plan
			The successful transition of an architect and a communication graduate
		Chapter 49 A Design Collaborator’s Game Plan
			A product manager and an engineer’s journey to becoming awesome collaborators
	Ready, Set, Go
		Chapter 50 The Manifesto
		Appendix
			Where to Go to Learn More
			The Players Behind the Playbook
			Acknowledgments
			References
			Index
EULA

Consumer Behavior