The Financial Times Guide to Strategy: How to create, pursue and deliver a winning strategy, 5th Edition

Cover Page
Title Page
Copyright Page
About the Author
Contents
Foreword by Professor Andrew Campbell
Preface to the fifth edition
Acknowledgements
Publisher’s acknowledgements
Introduction
    1 The use and abuse of strategy
    2 A brief history of strategy
    3 Swings in strategic thinking: seven phases
    4 What’s new and useful in strategy?
    5 Towards a synthesis
    6 From quick and dirty strategy to nearly perfect strategy
Part 1 Business Unit Strategy A Do-it-yourself Guide
    1 Overview
    2 What businesses are you in?
    3 Where do you make the money?
    4 How good are your competitive positions?
    5 What skills and capabilities underpin your success?
    6 Is this a good industry to be in?
    7 What do the customers think?
    8 What about the competitors?
    9 How do you raise profits quickly?
    10 How do you build long term value?
    11 Conclusion
    12 Additional note on the theory of Business Unit Strategy
Part 2 Corporate Strategy
    1 The joy of Corporate Strategy
    2 An ecological view of Corporate Strategy
    3 Five dimensions of Corporate Strategy
    4 The strange power of the 35 word strategy
    5 Conclusion
Part 3 Strategic Thinkers
Part 4 Strategic Ideas – Concepts, Tools And Techniques
Notes
Index