The Digital Transformer’s Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services
- Length: 400 pages
- Edition: 1
- Language: English
- Publisher: Wiley
- Publication Date: 2020-09-11
- ISBN-10: 1119701309
- ISBN-13: 9781119701309
- Sales Rank: #1870613 (See Top 100 Books)
Bring your company into the digital era without compromising your core business
In The Digital Transformer’s Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business.
The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:
- Crafting a flexible organization
- Using technology as a driver
- Designing the necessary processes
- Building transformational leaders
- “Right-skilling” the workforce of the future
- Galvanizing cultural change
The Digital Transformer’s Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.
Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors’ own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.
Cover Title Page Copyright Page Contents Introduction The Digitization of Your Core Business Is Necessary, But the Future of Your Company Lies in Its New, Disruptive Business Part 1 Why to Act Chapter 1 Act or Die, Pretty Soon Realize the “Why” Challenges Your Company Must Tackle Figure Out Your Own “Why” Before You Do Anything Else Failing to Transform Is Still the Norm – But it Doesn’t Have to Be To Avoid Bankruptcy, “Dual Business” Is the New Black Get Moving to Avoid the Dinosaur Fate Get Inspired (by Pictures) Part 2 What to Do Chapter 2 How to Make Your Strategy, Business Model, and Digital Initiatives Stop Fighting Each Other and Work Together Realize the “What” Challenges Your Company Must Tackle Don’t Strategize in Silos: Create a Holistic Strategy Across Both Businesses Overarching digital strategy One Thing Companies Forget When They Move from Strategy to Strategic Initiatives Gain a Competitive Edge Through Business Model Innovation Get Moving to Avoid the Dinosaur Fate Get Inspired (by Printing Presses) Part 3 How to Do It Chapter 3 Organization: How to Develop a Flexible Organization Realize the Organizational Challenges Your Company Must Tackle Become Ambidex-what? Say Goodbye to One Holy Grail of Innovation and Embrace Dispersed Innovation Efforts Anchor First, Then Set Sail – Think About Where to Position Your Digital Efforts Now and Later Establish Contact with Other Digital Transformation Boats in the Bay Manage the Organizational Tension Between the 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (by Electricity) Chapter 4 Technology: How to Use Technology as a Driver for the Transformation Realize the Technology Challenges Your Company Must Tackle Look Beyond the Hypes and Understand What Tech Really Means IT Does Not Equal Tech Manage the Technological Tension Between the 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (by Indonesia) Chapter 5 Processes: How to Get Stuff Done Realize the Process Challenges Your Company Must Tackle Get Your Hands Dirty Launching Your Digital Transformation Incubation phase Get Your Hands Even Dirtier Running the Digital Transformation Manage the Procedural Tension Between the 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (by Benelux) Chapter 6 Leadership: What to Look for in Leaders and How to Find Them Realize the Leadership Challenges Your Company Must Tackle Leaders Make or Break the Digital Transformation Deal Know Your Leaders Inside and Out Go Shopping for Your Preferred Leadership Attributes Go Shopping for Your Preferred Leaders Manage the Leadership Tension Between the 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (by Car Tires) Chapter 7 People: What to Look for in Talent and How to Develop the Workforce of the Future Realize the People Challenges Your Company Must Tackle People, Too, Make or Break the Digital Transformation Deal Know Your Talent Inside and Out Go Shopping for Your Preferred People Attributes Go Shopping for Your Digital Transformation Workforce Manage the People Tension Between the 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (by Clothes) Chapter 8 Culture: How to Galvanize an Organization And Help Your People Pull Together Realize the Cultural Challenges your Company must Tackle Drop the Preconceptions and Internalize What Culture Really Means Change Beliefs by Moving Toward a New Mindset – Part I of the Culture Equation Change Behaviors By Altering Structure and Ways of Working – Part II of The Culture Equation Manage the Cultural Tension Between The 1st and 2nd S-Curve Get Moving to Avoid the Dinosaur Fate Get Inspired (By Postal Services) Part 4 Where to See Results Chapter 9 Because You’re Not Doing This for Fun But for Results Realize the “Where” Challenges Your Company Must Tackle Move from KPI Laundry Lists to Strategic KPI Setting “Objectives and Business Cases are Dead; Long Live Objectives and Business Cases” Fail, Fail Again and Better Transparency Trumps the Telephone Game Don’t Play the Blame Game But Do Hold People Accountable Beware of that Boomerang Get Moving to Avoid the Dinosaur Fate Get Inspired (by Banking) Conclusion: Reinvent Your Organization by Putting the Pieces Together Notes Resources Acknowledgments About the Authors Index EULA
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