Strategic Management: Creating Competitive Advantages, 10th Edition
- Length: 512 pages
- Edition: 10
- Language: English
- Publisher: McGraw Hill
- Publication Date: 2020-02-11
- ISBN-10: 1260706621
- ISBN-13: 9781260706628
- Sales Rank: #754599 (See Top 100 Books)
trategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the text and 38 cases.
They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
Cover Page Title Page Copyright Page Dedication About The Authors Preface Connect A Guided Tour Brief Contents 1 Strategic Management: Creating Competitive Advantages 2 Analyzing the External Environment of the Firm 3 Assessing the Internal Environment of the Firm 4 Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources 5 Business-Level Strategy: Creating and Sustaining Competitive Advantages 6 Corporate-Level Strategy: Creating Value through Diversification 7 International Strategy: Creating Value in Global Markets 8 Entrepreneurial Strategy and Competitive Dynamics 9 Strategic Control and Corporate Governance 10 Creating Effective Organizational Designs 11 Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12 Managing Innovation and Fostering Corporate Entrepreneurship 13 Analyzing Strategic Management Cases Indexes I-1
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