Strategic Management, 7th Edition
- Length: 800 pages
- Edition: 7th Revised edition
- Language: English
- Publisher: Pearson Education Limited
- Publication Date: 2015-01-21
- ISBN-10: 1292064668
- ISBN-13: 9781292064666
- Sales Rank: #3487081 (See Top 100 Books)
Strategic Management is one of the world’s leading strategy textbooks, covering all the major topics particularly from a global perspective. It delivers comprehensive coverage of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively. This seventh edition of Strategic Management builds on proven strengths …* Over 70 short case studies to provide easily accessible illustrations of strategy in practice * Over 12 longer cases to provide a more in-depth examples of recent strategic decisions involving Sony, Apple and other major companies a continuous contrast between prescriptive and emergent views of strategy to highlight the key debates within the discipline * Emphasis on practice throughout with features to help you turn theory into practice * Major international strategy cases from Europe, Africa, Asia and the Americas * Clear exploration of the key concepts * Comprehensive, logical structure to guide you through this complex subject
Table of Contents
PART 1 Introduction
CHAPTER 1 Strategic management
CHAPTER 2 A review of theory and practice
PART 2 Strategic analysis and purpose
CHAPTER 3 Analysing the strategic environment
CHAPTER 4 Analysing resources and capabilities
CHAPTER 5 Strategy dynamics
CHAPTER 6 Prescriptive purpose delivered through mission, objectives and ethics
CHAPTER 7 Purpose emerging from knowledge, technology and innovation
PART 3 Developing the strategy
CHAPTER 8 Developing business-level strategy options
CHAPTER 9 Developing corporate-level strategy options
CHAPTER 10 Strategy evaluation and development: the prescriptive process
CHAPTER 11 Finding the strategic route forward: mainly emergent approaches
CHAPTER 12 Organisational structure, style and people issues
PART 4 The implementation process
CHAPTER 13 Implementing and controlling the strategic plan
CHAPTER 14 Green strategy and sustainability
CHAPTER 15 Managing strategic change
PART 5 Different strategy contexts and business models
CHAPTER 16 Strategic leadership
CHAPTER 17 Entrepreneurial strategy
CHAPTER 18 Government, public sector and not-for-profit strategies
CHAPTER 19 International expansion and globalisation strategies
CHAPTER 20 Strategy and business models
PART 6 Integrative and longer case studies
HOW TO ANALYSE AND PREPARE STRATEGY CASES
Donate to keep this site alive
1. Disable the AdBlock plugin. Otherwise, you may not get any links.
2. Solve the CAPTCHA.
3. Click download link.
4. Lead to download server to download.