Starting a Business All-In-One For Dummies

All the practical advice you need for starting a business

Starting a business? Don’t sweat it! Reflecting today’s unique opportunities and challenges, Starting a Business All-In-One For Dummies is packed with everything you need to manage your personal and business risks and successfully navigate your first year in business. Written in plain English and packed with simple, step-by-step instructions, it shows you how to start up your dream business from scratch, write a winning business plan, secure financing, manage your risks successfully, navigate your first year of operation, and much more!

The information inside is amassed from 11 bestselling For Dummies books, covering everything from franchising and home-based businesses to bookkeeping, accounting, branding, and marketing. If you’re a go-getter looking for a way to launch a great idea and be your own boss, Starting a Business All-In-One For Dummies prepares you to beat the odds and become successful in your sector.

• Covers proven strategies on successfully branding and marketing your business
• Includes step-by-step guidance on keeping on top of the books
• Provides coverage of employee engagement and motivating employees
• Offers helpful hints for overcoming obstacles in starting a business

Whether you’re an aspiring entrepreneur or an expert looking to innovate, Starting a Business All-In-One For Dummies is the only reference you’ll need to start a business from the ground up.

Table of Contents

Book I: From Idea to Reality
Chapter 1: Your Business in Context
Chapter 2: Refining and Defining Your Business Idea
Chapter 3: Creating a Business Model
Chapter 4: Finding Your Target Market
Chapter 5: Considering a Franchise

Book II: Planning for Your Business
Chapter 1: Writing a Business Plan
Chapter 2: Finding the Funding
Chapter 3: Setting Your Franchise’s Wheels in Motion
Chapter 4: Starting a Home-Based Business
Chapter 5: Creating a Website for Your Business
Chapter 6: Starting with the Right Legal Structure

Book III: Managing Your Finances
Chapter 1: Setting Up the Books
Chapter 2: Understanding Your P&L
Chapter 3: Working with Cash Flow and Staying Solvent
Chapter 4: Controlling Costs and Budgeting
Chapter 5: Satisfying the Tax Man

Book IV: Managing Your Business
Chapter 1: Tackling the Hiring Process
Chapter 2: Setting Goals
Chapter 3: Embracing Corporate Social Responsibility
Chapter 4: Managing with Technology
Chapter 5: Developing Employees Through Coaching and Mentoring
Chapter 6: Delegating to Get Things Done

Book IV: Marketing and Promotion
Chapter 1: Optimizing Your Marketing Program
Chapter 2: Strengthening Your Marketing Strategy
Chapter 3: Taking Stock of Your Business Image
Chapter 4: Forging Your Brand
Chapter 5: Creating Marketing Communications That Work
Chapter 6: Social Marketing: Facebook, Pinterest, Twitter, and Blogs