Start-up: A Practical Guide to Starting and Running a New Business
- Length: 173 pages
- Edition: 1
- Language: English
- Publisher: Springer
- Publication Date: 2006-11-14
- ISBN-10: 3540329811
- ISBN-13: 9783540329817
- Sales Rank: #16676285 (See Top 100 Books)
This guide for aspiring entrepreneurs provides expert advice on every aspect of launching a new business. It is designed to be of particular value for academics wishing to exploit the commercial value of a new technology or business solution. Inspiring and readable, it shows how to evaluate the strength of a business idea, how to protect inventions, reviews legal steps and responsibilities, shows how to position products in the market, how to create a business plan and raise initial capital. Case studies, exercises and tips demystify the process of starting a business, build confidence and greatly increase the chances of success.
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