Small Business For Dummies, 5th Edition
- Length: 392 pages
- Edition: 5
- Language: English
- Publisher: For Dummies
- Publication Date: 2016-09-06
- ISBN-10: 0730326691
- ISBN-13: 9780730326694
- Sales Rank: #2946795 (See Top 100 Books)
Take your small business to new heights
Thinking about starting a new business? Searching for new ways to run your small business better? Whether you’re starting your own business from scratch or looking to grow an existing venture, this easy-to-follow guide helps you reach your small business dreams. Covering everything from marketing and business planning to legal structures and building a positive online presence, this updated edition of the bestselling Small Business For Dummies is the essential guide no Australian or New Zealand small business owner should be without!
Unfortunately, nearly half of small businesses in Australia and New Zealand fail within their first year of operation. But the good news is that with the right business acumen, the odds don’t have to be stacked against you—and that’s where this friendly guide helps! Inside, you’ll discover how to develop a blueprint for success with a winning business plan, find your unique selling point and get it out to the masses, deliver on your customers’ expectations, secure high rankings on search engines to get your website seen, recruit the best employees to build an unstoppable team and so much more.
- Includes dedicated chapters for retailers, manufacturers and wholesalers
- Covers the rules on superannuation, pay rates and OH&S
- Shows you how to market your business more effectively
- Guides you step-by-step through putting your business online
Squash issues before they arise, pounce on opportunities the competition has missed and make your small business thrive with the help of Small Business For Dummies.
Table of Contents
Part 1: First Steps
Chapter 1: Is Small Business for You?
Chapter 2: Buying a Business
Chapter 3: Getting into the Franchising Game
Part 2: Jump In, Get Wet
Chapter 4: Planning for Success
Chapter 5: Getting the Legals Right
Chapter 6: Financing Your Business
Part 3: Killer Marketing
Chapter 7: Creating Your Marketing Plan
Chapter 8: Developing Online Strategies
Chapter 9: Making Service Your Business
Part 4: People Power
Chapter 10: Becoming an Employer
Chapter 11: The Art of Management
Part 5: High Finance
Chapter 12: Cooking the Books
Chapter 13: Understanding Financial Statements
Chapter 14: Calculating Margins and Ratios
Chapter 15: Taming the Tax Tyrant
Part 6: Horses for Courses
Chapter 16: Especially for Retailers
Chapter 17: Especially for Manufacturers and Wholesalers
Chapter 18: Building a Service Business
Part 7: The Part of Tens
Chapter 19: Ten Things to Do If You Hit Hard Times
Chapter 20: Ten Ways (Almost!) to Make Technology Your Friend
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