Selling Today: Partnering to Create Value, Global Edition, 15th Edition
- Length: 544 pages
- Edition: 15
- Language: English
- Publisher: Pearson Education Limited
- Publication Date: 2023-08-11
- ISBN-10: 1292458631
- ISBN-13: 9781292458632
- Sales Rank: #0 (See Top 100 Books)
Selling Today helps you understand the value of developing personal selling skills. The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of “learn by doing” materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset.
With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.
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