Selling and Sales Management, 7th Edition
- Length: 552 pages
- Edition: 7
- Language: English
- Publisher: Prentice Hall
- Publication Date: 2006-05-28
- ISBN-10: 0273695797
- ISBN-13: 9780273695790
- Sales Rank: #3317300 (See Top 100 Books)
A classic text providing thorough and sophisticated treatment of selling and sales management, with an emphasis on the international market.
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