Publisher: Springer Gabler

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Targeting Using Augmented Data in Database Marketing Front Cover

Targeting Using Augmented Data in Database Marketing

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  • Length: 368 pages
  • Publication Date: 2016-07-12
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Assessing Risk Assessment: Towards Alternative Risk Measures for Complex Financial Systems Front Cover

Assessing Risk Assessment: Towards Alternative Risk Measures for Complex Financial Systems

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  • Length: 377 pages
  • Publication Date: 2017-12-16
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The Strategic Role of Software Customization: Managing Customization-Enabled Software Product Development Front Cover

The Strategic Role of Software Customization: Managing Customization-Enabled Software Product Development

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  • Length: 332 pages
  • Publication Date: 2016-08-01
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User Innovators in the Silver Market: An Empirical Study among Camping Tourists Front Cover

User Innovators in the Silver Market: An Empirical Study among Camping Tourists

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  • Length: 222 pages
  • Publication Date: 2015-03-04
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Lead Markets in Age-Based Innovations Front Cover

Lead Markets in Age-Based Innovations

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  • Length: 335 pages
  • Publication Date: 2015-02-19
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Low-Income Consumers as a Source of Innovation Front Cover

Low-Income Consumers as a Source of Innovation

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  • Length: 364 pages
  • Publication Date: 2015-02-11
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User-Generated Content and its Impact on Branding Front Cover

User-Generated Content and its Impact on Branding

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  • Length: 129 pages
  • Publication Date: 2013-10-04
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