Product Management in Practice
- Length: 178 pages
- Edition: 1
- Language: English
- Publisher: O'Reilly Media
- Publication Date: 2017-12-03
- ISBN-10: 1491982276
- ISBN-13: 9781491982273
- Sales Rank: #217446 (See Top 100 Books)
Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The on-the-ground practice of product management, however, is often about difficult conversations, practical compromises, and hard-won incremental gains.
In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.
For current and would-be product managers, this book explores:
- Real-world tactics for facilitating collaboration and communication
- How to talk to users and work with executives
- The importance of setting clear and actionable goals
- Using roadmaps to connect and align your team
- A values-first approach to implementing Agile practices
- Stories that convey realities of product management in the field
- Common behavioral traps that turn good product managers bad
Table of Contents
Chapter 1 The Practice of Product Management
Chapter 2 The CORE Connective Skills of Product Management
Chapter 3 Showing Up Curious
Chapter 4 The Art of Egregious Overcommunication
Chapter 5 Achieving Stakeholder Alignment
Chapter 6 Talking to Customers
Chapter 7 Interpreting Metrics and Analytics
Chapter 8 Painless Prioritization and Realistic Roadmaps
Chapter 9 Navigating “Agile”: When to Follow the Rules, and When to Change the Rules
Chapter 10 What to Do When It’s All Falling Apart
Appendix Anonymized Stories from Working Product Managers
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