Principles of Marketing, 14th Edition
- Length: 744 pages
- Edition: 14
- Language: English
- Publisher: Prentice Hall
- Publication Date: 2011-02-06
- ISBN-10: 0132167123
- ISBN-13: 9780132167123
- Sales Rank: #354828 (See Top 100 Books)
Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.
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