Presenting to Win: The Art of Telling Your Story and Designing Your Slides, Updated and Expanded, 3rd Edition
- Length: 336 pages
- Edition: 3
- Language: English
- Publisher: FT Press
- Publication Date: 2021-11-05
- ISBN-10: 013693322X
- ISBN-13: 9780136933229
- Sales Rank: #1442510 (See Top 100 Books)
In this fully updated edition of his classic Presenting to Win, the world’s #1 presentation consultant helps you connect with even the toughest, most high-level audiences – and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what’s in it for their listeners.
Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can’t see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation.
This guide’s easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world’s most jaded investors. They’ll work for you, too!
Cover Half Title Title Page Copyright Page Dedication Case Studies Figure Credits Contents Foreword: Past Is Prologue Preface to the Third Edition: The Primacy of the Story Introduction: Show and Tell The Twofer The Primacy of the Story Presenter Focus Book Conventions Chapter One: Persuasion Selling The Five Cardinal Sins of Stories Point A to Point B[Sup(sm)] Chapter Two: The Power of “You” Point of View Audience Advocacy What’s In It For You Quantify the “You” The “You” Rule Chapter Three: The Art of Telling Your Story Creativity Thinking, Fast and Slow FrameForm: Establish the Context Brainstorming: Capture Your Ideas Distillation: Define Your Key Ideas Chapter Four: The Story Arc A Legacy of Sequence Inductive Logic: The Why?/Why Not? Rationale Inductive and Deductive Logic Chapter Five: The 12 Flow Structures Logic Deductive Logic: The 12 Flow Structures Choosing a Flow Structure Chapter Six: No Second Chance for a First Impression First Impressions Last Seven Opening Gambits Beyond the Opening Gambit Opening Gambit Summary Chapter Seven: Beginning, Middle, and End The Same Old Story Tell ’em What You’re Gonna Tell ’em Tell ’em Tell ’em What You’ve Told ’em Verbalization Timing Spaced Learning Chapter Eight: Finishing Touches: Internal Linkages Bricks and Mortar Internal Linkages Chapter Nine: Finishing Touches: External Linkages The Power of Customization The Illusion of the First Time External Linkages Customization in Action Preparing for Customization Language The Ten Steps of Story Development The Four Key Questions Chapter Ten: Design Your Slides as a Science Seeing Is Believing The Twofer Redux The True Role of Slides The Presenter Focus Model Less Is More Nurture and Nature Minimize Eye Sweeps The Suasive Meta Design Techniques Graphic Design Elements Chapter Eleven: Design Your Text as Headlines Headlines Bullets Versus Sentences Text Problems and Solutions Visual Style Chapter Twelve: Design Your Numbers as Visuals The Vital Importance of Numbers The Quest for Imagery Design Techniques for Numbers The Left-to-Right Dynamic Chapter Thirteen: Visual Storytelling Show Versus Tell Continuity The Storyboard Development Process Chapter Fourteen: Five Graphic Continuity Techniques The Primacy of Pictures Five Graphic Continuity Techniques Presenter Focus Revisited Chapter Fifteen: Animate Your Graphics Pictures in Motion Cinema Techniques Slideshow Animation Animation and Audience Advocacy Nurture and Nature in Animation Animation: Metaview Animation: Nuts and Bolts Animation and the Presenter Chapter Sixteen: The Virtual Presentation “Now Joining the Meeting…” Seven Challenges Coda: Ending with the Beginning Endnotes Appendix A: Video Links Acknowledgments About the Author Index A B C D E F G H I J K L M N O P Q R S T U V W Y Z
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