Paradigm Shifts within the Communication World
- Length: 347 pages
- Edition: 1
- Language: English
- Publisher: Nova Science Pub Inc
- Publication Date: 2021-06-11
- ISBN-10: 153619672X
- ISBN-13: 9781536196726
- Sales Rank: #0 (See Top 100 Books)
This collection of essays emphasizes new and emerging research paradigms in the communication world. The aim of this book is to provide researchers and practitioners with new paradigms in the form of ideas, concepts, trends, values and practices in the communication realm. This book will examine current, emerging, and cutting-edge approaches to communication in the broadest sense. The focus of this book is to draw in-depth understanding on the phenomenon of continuous and rapid growth of new communication means, shifting from the traditional unidirectional sharing of information to multidirectional sharing channels. The chapters take the reader on a journey through new paradigms and emerging domains in which communication is expected to play a greater role. Readers of this book will be inspired by these new paradigms in communication and seek to push the boundaries even further to keep up with the breathtaking speed of the digital era. Perhaps the most significant take-home message from this book is the demonstration of how practices map onto paradigms. This collection presents 18 high quality chapters from a multi-disciplinary collection of internationally leading and emerging scholars. These chapters provide students, scholars, and practitioners alike with readable, engaging and innovative ways to think critically about communication.
Contents Preface Theme One Media Performance in Times of Media Change Chapter 1 The Paradigm Shift in Practices of Journalism through Traditional to the New Media: A Critical Assessment Abstract Introduction Materialization Process of Information and Paradigm Shifts The Production of Information: Reproduction Technologies Information Diffusion: Transfer Technologies Socialization of Information: Information and Communication Technologies Conclusion References Chapter 2 Media Performance: From the Perspective of the Comparative Advantage Theory of Competition Abstract Introduction The Structural Characteristics of Media Industry Media Performance The Comparative Advantage Theory of Competition Conclusion References Chapter 3 Discourse Management and Contextualisation Shift: Covid-19 and the New Normal Abstract Introduction “COVID-19”: Lexis of a New Discourse Discursive Psychology of “The New Normal”: Contextualise or Not?! Discursive Struggle: “Vaccine Wars” Conclusion References Chapter 4 Digital Nomadism as a New Concept at the Intersection of Gig Work, Digitalization and Leisure Abstract Introduction Digitalization and Digital Work Gig Economy and Digital Platforms Digital Nomadism COVID-19 Era Conclusion References Theme Two Dark Participation in Online Communication: The World of the Wicked Web Chapter 5 The Darker Side of the Virtual Environment: Online Discrimination Abstract Introduction Discrimination and Related Concepts: Social Categorisation, Prejudice and Stereotype Digital Discrimination Based on Theoretical Approaches Online Discrimination: What Makes It Different from Offline? Discussion References Chapter 6 Representation of the Elderly and Agedness in the Media, the Sample of News Sites Abstract Introduction Conceptual Framework Phenomenon of Aging, Elderly and Basic Theoretical Approaches Discrimination of the Elderly and Their Representation on the Media Research Study Objectives, Scope and Methodology Findings Results References Theme Three Games and Communication Chapter 7 A Systematic Literature Review of Game Studies Research in the Last Decade: Where Are We Now and Where Do We Go from Here?* Abstract Introduction Review of the Literature Methodology Sampling, Coding, and Analysis Findings Distribution of Articles According to Years and Academic Journals Geographical Context and Academic Institutions that Study Games Prominent Scholars Contributing to the Field Games Studied, Major Themes, and Theoretical Perspectives Methodological Approaches and Methods Used Discussion and Conclusion Study Limitations and Areas for Future Research References Theme Four New Narratives for New Consumers: Influencers and the Millennial and Centennial Generations Chapter 8 Step Aside, Millennials and Centennials! The Attitudes of Baby Boomers toward Social Media Influencers Abstract Introductıon Review of the Literature Influencer Marketing Online Shopping and Social Media Consumption across Generations Methodology Results The Online Environment and Baby Boomers: Social Media, Advertising, and Online Shopping Social Media: What Is Going On? Advertising: Informative and Sincere? Shopping: Which One Is the Best? Social Media Influencers and Baby Boomers: Expertise, Experience, Authenticity, and Similarity Expertise Experience Authenticity Similarity Conclusıon References Chapter 9 Generational Difference in Media Consumption during the COVID-19 Pandemic Abstract Introduction Generation Theory Generational Differences in Media Usage before and during the Covid-19 Pandemic Predictions about Media Usage in the New Normal from a Generational Perspective Conclusion References Chapter 10 Child Influencers on YouTube as the New Narrators: Consumer Socialization Theory Revisited Abstract Introduction Child Influencers on YouTube YouTube as a Form of Narration Consumer Socialization Theory Methodology Findings Descriptive Analysis Narrative Analysis of the Videos Oyuncak Oynuyorum TV Prenses Elif Yusuf Mirza Tube Fatih Selim Tube Oyuncu Yusuf Conclusion References Chapter 11 An Integrated Framework for the Communication Processes between Digital Influencers and Brands Abstract Introductıon Brands and Digital Influencers An Evaluation of Selected Marketing Theories Extended Self Service-Dominant Logic and Resource-Based View Resources, Collaboration and Value Co-Creation Conclusion References Chapter 12 New Stories and Digital Storytelling for New Consumers Abstract Introduction Explanation of the Concept of New Consumer Main Characteristics of New Consumers Co-Creation Process by New Consumers New Consumers and the Prosumerism Approach Digital Storytelling On the Concept of Digital Storytelling Explanation of the Concept of Digital Storytelling The Importance of Digital Storytelling in the Face of the Paradigm Shift in Communication Tips and Tricks of Digital Storytelling Conclusion References Theme Five New Forms of Media Work Chapter 13 Mucbir Sebepler: Turkey’s Talk Show for COVID-19 Lockdowns Abstract Introduction Aım and Outlıne Findings History of the Talk Show Adapting the North American Talk Show Queering the Turkish Talk-Show Host An Instagram Talk Show or a Talk Show on Instagram Connoisseurship, Retro, and Ironic Appreciation Discussion and Conclusion References Chapter 14 Extended Reality to Extended Cognitive Effects: The Impact of Augmented, Virtual and Mixed Reality on Storytelling Abstract Introduction Extended Reality and Media Effects What is Mixed Reality’s Potential on Storytelling? Media Psychology and Extended Reality Conclusion References Theme Six Disinformation and Democracy: Media Strategies and Audience Attitudes Chapter 15 Philosophical Perspectives on Ethical Issues in Neuromarketing( Abstract Introduction The Concept of Neuromarketing Neuroscientific Tools Neuromarketing Applications Product Design and Packaging Pricing Store Design Neuromarketing On Branding Neuromarketing In Advertising Neuromarketing in Professional Services Neuromarketing in Political Communication Ethical Issues in Neuromarketing Predicting Customer Choice Influencing Customer Choice/Manipulative Marketing Practices Academic Concern: Science or Industry/Consumer Neuroscience or Neuromarketing Transparency Privacy and Confidentiality Protection of Research Subjects/Informed Consent in Neuromarketing Research Vulnerable Group Protection Are There Benefits of Neuromarketing Philosophical Perspectives on the Ethical Problems in Neuromarketing What Is Good in Neuromarketing? The Ethics of a Good Life The Ethics of Right Action The Ethics of Freedom and Power Inequalities Conclusion References Theme Seven Media and Migration in the Covid-19 Pandemic: Discourses, Policies and Practices in Times of Crisis Chapter 16 Refugees Made Invisible in Turkey and Turkish Media on the COVID-19 Pandemic Process Abstract Introduction Background: The Situation of Refugees in the COVID-19 Process Immigration and Immigrants in News Discourses Methodology Findings Analyzing the News in Terms of Macro Structure Conclusion and Discussion References Theme Eight Transnational Social Movements on Social Media Chapter 17 Digital Media Influencers’ Commodification of Social Movements and Human Suffering Abstract Introduction Human Suffering as a Preferred Background for Content Creators Exploitation of Experience: “Black Lives Matter” Protests Conclusion References Chapter 18 Social Movements Digitalized: Turkish Citizens’ Perception of and Participation in Online Social Movements Abstract Introduction Social Movements Social Movements in a Digitalized Era Methodology The Questionnaire Sampling Statistical Procedures Findings Social Media Usage and Reasons for Social Media Use Following and Sharing Social Movements and Causes on Social Media Perceived Effectiveness and Efficiency of Participation in Online Social Movements Conclusion References Editor’s Contact Information Index Blank Page
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