Marketing Research, 9th Edition Front Cover

Marketing Research, 9th Edition

  • Length: 528 pages
  • Edition: 9
  • Publisher:
  • Publication Date: 2019-01-11
  • ISBN-10: 0134895126
  • ISBN-13: 9780134895123
Description

A conceptual approach and introduction to the field of marketing research

Written with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data. The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research, and the impact of big data. Additionally, an updated and integrated case study throughout the text helps students relate the material to the real world — and their future careers.

Free sampleTry Audible »
To access the Direct Link, solve the captcha.
Kindle Unlimited

Unlimited Reading.

Unlimited Listening.

Any Device.

Start your 30-day free trial
Subscribe