Marketing Research, 5th Edition
by BERI
- Length: 647 pages
- Edition: 5
- Language: English
- Publisher: Mc Graw Hill India
- Publication Date: 2013
- ISBN-10: 1259004902
- ISBN-13: 9781259004902
- Sales Rank: #15314491 (See Top 100 Books)
The fifth edition of this well known text continues to comprehensively discuss the tools and techniques used for marketing research which facilitates managerial decision-making. With the addition of new cases and a new chapter on Ethical Issues in Marketing Research, this new edition adds further clarity to the process of market research. A better design and coverage makes this edition vital for postgraduate and undergraduate students of management and commerce as well as for the practitioners of marketing research.
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