Marketing: An Introduction, 11th Edition
- Length: 672 pages
- Edition: 11
- Language: English
- Publisher: Prentice Hall
- Publication Date: 2012-01-21
- ISBN-10: 0132744031
- ISBN-13: 9780132744034
- Sales Rank: #77361 (See Top 100 Books)
This best-selling, brief text introduces marketing through the lens of creating value for customers.
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.
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