M: Information Systems, 6th Edition
- Length: 336 pages
- Edition: 6
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2021-02-04
- ISBN-10: 1264209339
- ISBN-13: 9781264209330
- Sales Rank: #189932 (See Top 100 Books)
Baltzan; M: Information Systems is an MIS fundamentals text written in an engaging visual, magazine format designed to intrigue your students from the start! Saturated with fascinating, sometimes hard-to-believe real-life examples that will keep students intrigued throughout the course.
Baltzans approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique writing approach is that business initiatives drive technology choices in a corporation. Therefore, each discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes difficult and often intangible MIS concepts, brings them down to a students level, and applies them using a hands-on approach to reinforce the concepts learned.
A derivative of the Baltzan; Business Driven Technology text, M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc.
Cover Title Copyright Brief Contents Contents Connect Module One Business Driven Mis Chapter 1: Management Information Systems: Business Driven Mis Introduction Section 1.1 ≫Business Driven Mis Competing In the Information Age Living the Dream Data Bits Data Fyi Computers are Everywhere Information Business Intelligence Analyzing Analytics Categorizing Analytics Knowledge Systems Thinking and Management Information Systems The Mis Solution Busted the Internet of Things is Wide Open—For Everyone! Systems Thinking Mis Department Roles and Responsibilities Show Me the Money is Technology Making us Dumber or Smarter? Due Diligence Data Analysis Gone Wrong Section 1.2 ≫Business Strategy Identifying Competitive Advantages My Not To-Do List What Happens on Youtube Stays on Youtube—Forever Four Key Areas of a Swot Analysis The Five Forces Model—Evaluating Industry Attractiveness Buyer Power Show Me the Money Swot Your Student Supplier Power Threat of Substitute Products Or Services Threat of New Entrants Rivalry Among Existing Competitors Analyzing the Airline Industry Fyi Sharing Data Around the World The Three Generic Strategies—Choosing a Business Focus Show Me the Money Death Of a Product Living the Dream One Laptop Per Child Value Chain Analysis—Executing Business Strategies Busted Listen to Spider-Man; He Knows What He’S Talking About! Up-and-Running Smart Carting Chapter 2: Decisions + Processes: Value Driven Business Introduction Section 2.1 >>Decision Support Systems Show Me the Money What Level are My Decisions? Making Business Decisions The Decision-Making Process Decision-Making Essentials Measuring Business Decisions Efficiency and Effectiveness Metrics The Interrelationship of Efficiency and Effectiveness MIS Metrics Show Me the Money Is It Effective or Is It Efficient? Due Diligence Get the Cow Out of the Ditch Using Mis to Make Business Decisions Operational Support Systems Analyzing Analytics Will They Stay or Will They Go? Managerial Support Systems Strategic Support Systems Busted You Accidentally Sent Your Confidential Email to Your Significant Other to Your Grandmother—OUCH! Analyzing Analytics Metrics That Matter to Me Fyi Was Stephen Hawking Ever Wrong? 52 Using Ai To Make Business Decisions Machine Learning Section 2.2 >>Business Processes Living The Dream My Virtual Reality Check Up-and-Running Ready, Set, AlphaGo! Managing Business Processes Business Process Modeling Show Me the Money If It Ain’t Broke, Don’t Fix It Using Mis to Improve Business Processes Fyi IBM Watson Taking over the World Operational Business Processes—Automation Managerial Business Processes—Streamlining Show Me the Money No Guts in Business Strategic Business Processes—Reengineering Show Me the Money Streamlining Your Email Up-and-Running Build Robot, Save Life Data Mining Data Mining Process Model Data Mining Analysis Techniques Data Mining Modeling Techniques for Predictions Chapter 3: Ebusiness: Electronic Business Value INTRODUCTION Section 3.1 >>Web 1.0: Ebusiness Disruptive Technologies Disruptive versus Sustaining Technology Show Me the Money What Is Uber? The Internet and World Wide Web—The Ultimate Business Disruptors Due Diligence Unethical Disruption Web 1.0 The Catalyst for Ebusiness Expanding Global Reach Opening New Markets Reducing Costs Improving Effectiveness Show Me the Money DuckDuckGo! The Four Ebusiness Models Business-to-Business (B2B) Business-to-Consumer (B2C) Consumer-to-Business (C2B) Consumer-to-Consumer (C2C) Ebusiness Forms and Revenue-Generating Strategies Living the Dream Search Engines Ebusiness Tools for Connecting and Communicating Email Up-and-Running Social Media Marketing Instant Messaging Podcasting Videoconferencing (Zoom) Web Conferencing Content Management Systems Busted Virtual Abandonment Section 3.2 >>Web 2.0: Business 2.0 Web 2.0: Advantages of Business 2.0 Content Sharing through Open Sourcing Analyzing Analytics Analyzing Websites User-Contributed Content Collaboration Inside the Organization Collaboration Outside the Organization Networking Communities with Business 2.0 My Not To-Do List Social Not Working Social Tagging Up-and-Running Disrupt Yourself Due Diligence Anti-Social Networking Business 2.0 Tools for Collaborating Blogs Wikis Fyi Are You Ready for Your Next Gig? Mashups Web 3.0: Defining The Next Generation of Online Business Opportunities Living The Dream Kiva Collaboration Egovernment: The Government Moves Online Fyi Using Hashtags Chapter 4: Ethics + Information Security: Mis Business Concerns INTRODUCTION Section 4.1 >>Ethics Information Ethics Busted Information: Does It Have Ethics? Information Does Not Have Ethics; People Do My Not To-Do List Do You Really Want to Risk It? Developing Information Management Policies Ethical Computer Use Policy Information Privacy Policy Acceptable Use Policy Due Diligence The Right to Be Forgotten Email Privacy Policy Show Me the Money 15 Million Identity Theft Victim Fyi Monitoring Employees Social Media Policy Workplace Monitoring Policy Busted How Much Would You Pay for Your Life? Section 4.2 >>Information Security Protecting Intellectual Assets Security Threats Caused by Hackers and Viruses Viruses: A Dangerous Threat to Business Show Me the Money Who Filed My Taxes? The First Line of Defense—People My Not To-Do List Fake News The Second Line of Defense—Technology People: Authentication and Authorization Due Diligence Office Bullying Data: Prevention and Resistance Attack: Detection and Response Fyi Home Security Systems Show Me the Money Hackers Love Phish, and I Don’t Mean the Band Module Two Technical Foundations of Mis Chapter 5: Infrastructures: Sustainable Technologies Introduction Section 5.1 >>MIS Infrastructures The Business Benefits of A Solid Mis Infrastructure Supporting Operations: Information Mis Infrastructure Backup and Recovery Plan Disaster Recovery Plan Due Diligence I Don’t Have a Temperature, but I’m Positive I Have a Virus Show Me the Money Who Can Fix My iPhone? Business Continuity Plan Fyi Creating a BCP Plan Due Diligence Zombies Attack the University of Florida Supporting Change: Agile Mis Infrastructure Up-and-Running The Problem with Amazon Accessibility Availability Maintainability Portability Reliability Scalability Usability Section 5.2 >>Building Sustainable MIS Infrastructures Show Me the Money Ranking the -ilities Mis And The Environment Due Diligence Is Moore’s Law Dead? Increased Electronic Waste Living The Dream Solving the Ewaste Problem Increased Energy Consumption Increased Carbon Emissions Living The Dream Turning Carbon Emissions into Power Fyi Ewaste and the Environment Supporting The Environment: Sustainable Mis Infrastructure Grid Computing Show Me the Money How Big Is Your Carbon Footprint? Virtualized Computing Analyzing Analytics Sustainable Analytics Cloud Computing Fyi Virtualization for Your Cell Phone Busted Hack Attack Utility Computing Show Me the Money Upcycle Your Old PC Chapter 6: Data: Business Intelligence Introduction Section 6.1 >>Data, Information, and Databases Data Quality Data Type: Transactional and Analytical Data Timeliness Data Quality Show Me the Money Determining Data Quality Issues Data Governance Storing Data Using a Relational Database Management System Storing Data Elements in Entities and Attributes Creating Relationships through Keys Due Diligence That’s Not My Mother in the Casket! Coca Cola Relational Database Example Using a Relational Database for Business Advantages My Not To-Do List Yes, I Started the Internet Increased Flexibility Busted Follow the Data Increased Scalability and Performance Reduced Data Redundancy Increased Data Integrity (Quality) Increased Data Security Show Me the Money Excel or Access? Section 6.2 >>Business Intelligence Business Intelligence Due Diligence Unethical Data Mining The Problem: Data Rich, Information Poor The Solution: Data Aggregation Up-and-Running Big Data to the Rescue Data Warehouses Data Analysis Data Lake Data Cleansing or Scrubbing Show Me the Money Data Warehouse or Data Lake? Data Visualization Show Me the Money Clean My Data! Blockchain: Distributed Computing How Blockchains Work Blockchain Advantages Chapter 7: Networks: Mobile Business Introduction Section 7.1 >> Connectivity: The Business Value of a Networked World Overview Of A Connected World Wireless Networks Living The Dream Saving the World One Phone at a Time Wireless Network Categories Wireless MANs Up-and-Running Sports Sensors Show Me the Money Pokémon Go for Playgrounds Due Diligence Net Neutrality Protecting Wireless Networks Busted War Driving: Engineering or Piracy? Due Diligence Teddy the Guardian Mobile Enterprise Management Show Me the Money Where Would You GoPro? Due Diligence Should Airlines Allow Cell Phone Calls during Flights? Business Applications of Wireless Technologies Fyi Music in the Clouds Analyzing Analytics The Magic Mobility of Disney Busted Snapping a Theftie Module Three Enterprise Mis Chapter 8: Enterprise Applications: Business Communications Introduction Building A Connected Corporation Through Integrations Section 8.1 >>Supply Chain Management Integration Tools Supply Chain Management Blockchain Revamping the Supply Chain Analyzing Analytics Buy One, Get One Groceries Technologies Reinventing the Supply Chain 3D Printing Supports Procurement Rfid Supports Logistics Living The Dream 3D Printing for Poverty Due Diligence 3D Printing Weapons Drones Support Logistics Robotics Supports Materials Management Fyi Drone Races Due Diligence Robots Took My Job Section 8.2 >>Customer Relationship Management and Enterprise Resource Planning Customer Relationship Management My Not To-Do List Fixing the Post Office Fyi Ruby Receptionists Evolution of CRM The Power of the Customer Measuring CRM Success Operational and Analytical CRM Show Me the Money Nice Emotions Marketing and Operational CRM Sales and Operational CRM Busted I’m Stuck in London and I’ve Been Robbed–Help Me! Customer Service and Operational CRM Due Diligence Customer Power to the Rescue Analytical CRM Show Me the Money AI Is My Co-worker Enterprise Resource Planning The Benefits of ERP Core ERP Components Extended ERP Components Measuring ERP Success Show Me the Money Classic Cars Organizational Integration with Erp On-Premise ERP Cloud ERP Hybrid ERP Up-and-Running Chatbot Sales Fyi Bean Integration Chapter 9: Systems Development and Project Management: Corporate Responsibility Introduction Section 9.1 >>Developing Enterprise Applications The Systems Development Life Cycle (SDLC) Phase 1: Planning Phase 2: Analysis Fyi Meetings, Meetings, No More Meetings! Phase 3: Design Phase 4: Development Phase 5: Testing Fyi Reducing Ambiguity in Business Requirements Fyi Scratch Phase 6: Implementation Analyzing Analytics Bugs Everywhere Phase 7: Maintenance Software Development Methodologies Agile software development methodologies Show Me the Money Picking Great Projects Busted Responding to Dilemmas Section 9.2 >>Project Management Using Project Management to Deliver Successful Projects Unclear or Missing Business Requirements Skipped Phases Fyi Time Management Applications Changing Technology The Cost of Finding Errors in the SDLC Balance of the Triple Constraint Primary Project Planning Diagrams Due Diligence Work Breakdown Structures Outsourcing Projects My Not To-Do List Honestly, It Cost $7,500 for a Steak Dinner Due Diligence Global Work Breakdown Structures Outsourcing Benefits Outsourcing Challenges Show Me the Money Death March Glossary Notes Index
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