iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps, 2nd Edition

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it
• Cut through the clutter in an App Store with more than 475,000 apps
• Target and segment your audience–and reach it with pinpoint accuracy
• Identify your true competitors, learn from them, and successfully sell against them
• Use social media to build strong relationships with thousands of potential buyers
• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs
• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more
• Utilize social media to generate positive word-of-mouth
• Get promoted in traditional media at surprisingly low costs
• Time your launch and marketing activities for maximum impact
• Write, publish, and distribute winning press releases
• Price your app carefully and adjust pricing to maximize long-term revenue

Table of Contents

Part I: Your Marketing Message
Chapter 1 Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?
Chapter 2 What Makes a Winning iPhone/iPad App?
Chapter 3 Identifying Your App’s Unique Value
Chapter 4 Identifying Your Target Audience
Chapter 5 Building Your App’s Total Message

Part II: Delivering Your Message
Chapter 6 Electronic Word of Mouth
Chapter 7 Using Social Media in Your App Marketing
Chapter 8 Timing Your Marketing Activities
Chapter 9 Getting the Word Out About Your App

Part III: Pricing Your iPhone/iPad App
Chapter 10 Pricing Your App
Chapter 11 Conducting an App Pricing Analysis
Chapter 12 Selling Value over Price
Chapter 13 Breaking into the App Store Top 100
Chapter 14 Level the Playing Field with a Free App
Chapter 15 The App Pricing Roller Coaster
Chapter 16 App Promotions and Cross-Selling
Chapter 17 Using iPhone/iPad Analytics

Part IV: Implement a Marketing Plan/Launch Your App
Chapter 18 Why Have a Marketing Plan?
Chapter 19 Components of an App Marketing Plan
Chapter 20 Marketing Essentials and the Right Mix
Chapter 21 25 Essential iPhone/iPad Marketing Activities
Chapter 22 Implementing Your Plan
Chapter 23 iPhone/iPad Apps for Corporate Marketing