Introduction to Mass Communication, 11th Edition
- Length: 464 pages
- Edition: 11
- Language: English
- Publisher: McGraw-Hill Education
- Publication Date: 2020-01-06
- ISBN-10: 1260822869
- ISBN-13: 9781260822861
- Sales Rank: #69127 (See Top 100 Books)
In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots and keeping current with the presents emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries.
The eleventh edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the discussion of fake news, the #MeToo movement, and the growth of the Internet of Things, reflects the latest developments in digital technologies and highlights the most current research in the field.
Cover Page Title Page Copyright Page Dedication From the Author Brief Contents contents Preface Halftitle Chapter 1 Mass Communication, Culture, and Media Literacy Chapter 2 Convergence and the Reshaping of Mass Communication Chapter 3 Books Chapter 4 Newspapers Chapter 5 Magazines Chapter 6 Film Chapter 7 Radio, Recording, and Popular Music Chapter 8 Television, Cable, and Mobile Video Chapter 9 Video Games Chapter 10 The Internet and Social Media Chapter 11 Public Relations Chapter 12 Advertising Chapter 13 Theories and Effects of Mass Communication Chapter 14 Media Freedom, Regulation, and Ethics Chapter 15 Global Media Glossary Index
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