Introduction to Digital Economics: Foundations, Business Models and Case Studies, 2nd Edition
- Length: 370 pages
- Edition: 2
- Language: English
- Publisher: Springer
- Publication Date: 2021-08-13
- ISBN-10: 3030782360
- ISBN-13: 9783030782368
- Sales Rank: #0 (See Top 100 Books)
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services―the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the various business models available for the digital economy, including the business models used by Bitcoin, Spotify, Wikipedia, World of Warcraft, Facebook, and Airbnb.
This book details the evolution of contemporary economics within the digital stratosphere and highlights the complex ecosystem that makes up the field of digital economics. The foundational text with case studies is also peppered with anecdotes on the various technological innovations which have shaped markets throughout history. The authors provide several models and tools that are essential for analysis, as well as activities that will allow the reader to reflect, analyze, and apply the knowledge and tools presented in each chapter. Introduction to Digital Economics is a definitive guide to the complexities and nuances of this burgeoning and fascinating field of study.
Cover Front Matter 1. The Digital Economy 2. Information and Communication Technologies 3. Convergence of Technologies and Services 4. Digital Economy Ecosystem 5. Digital Market Evolution 6. Digital Goods and Services 7. Production Models 8. Value Creation Models and Competitive Strategy 9. Network Effects 10. Multisided Platforms 11. Path Dependence 12. Lock-In and Switching Costs 13. Digital Monopolies and Oligopolies 14. Mergers and Acquisitions 15. Standards 16. The Long Tail 17. Digital Markets 18. Digital Market Modeling 19. Digital Business Models 20. Big Data Economics 21. Net Neutrality 22. Digital Regulation Back Matter
Donate to keep this site alive
1. Disable the AdBlock plugin. Otherwise, you may not get any links.
2. Solve the CAPTCHA.
3. Click download link.
4. Lead to download server to download.