How to Use Marketing Techniques to Get a Great Job: Up-Level Your Skills & Career by Mastering the Best Parts of an MBA Program
- Length: 250 pages
- Edition: 1
- Language: English
- Publisher: Business Expert Press
- Publication Date: 2021-09-27
- ISBN-10: B097J6GBFC
- Sales Rank: #0 (See Top 100 Books)
Certifications in project management are like birthdays: everybody has one. You need something more to distinguish yourself in this profession.
This book is a practical guide for project and program managers who want to increase their skills by incorporating relevant theory, formulas, and tools from Master of Business Administration (MBA) curriculum. The book provides an overview of core classes taught in most MBA programs, but in a way that makes the material practical for project practitioners.
Readers will learn new tools to improve critical decision making, formulas and techniques for making recommendations to leadership, and an assortment of theories and techniques for up leveling their project management skills. The book concludes with a fresh and honest look at whether the reader would benefit from pursuing and MBA themselves.
Cover Half-Title Page Title Page Copyright Description Contents Acknowledgments Introduction Chapter 1 What Is Marketing? Chapter 2 The “4 P’s” Chapter 3 A Great Product—the First “P” Chapter 4 You Need a Plan Chapter 5 You Must Attract Attention Chapter 6 It’s Time to Act Chapter 7 Promotional Materials Chapter 8 Getting Yourself Better Known Chapter 9 The Many Ways of Finding Job Opportunities Chapter 10 Job Search Marketing Stories From the Trenches Chapter 11 The Sales Pitch Chapter 12 The Follow Up Chapter 13 How Do Buyers Make Decisions? Chapter 14 Always Use a Marketing Approach Abbreviations About the Author Index Backcover
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