How to Make Data Work Harder for You: A Playbook for Google Analytics
by Amir Marvian
- Length: 39 pages
- Edition: 1
- Language: English
- Publication Date: 2021-08-30
- ISBN-10: B09F2GZSSM
- Sales Rank: #0 (See Top 100 Books)
In today’s world where data is labelled as one of the most valuable assets for an organization and the use of digital marketing as a mean to drive business growth is on the rise across the glob, It is vital for every business to know how to collect and use data for their digital marketing efforts to maximize outcome. The content of this book will be beneficial to marketing managers, exectuives and business owners who want to explore ways to make their data work harder.
Introduction Online User Journey in Marketing Funnel Importance of First-Party Data Track User Behavior Across Your Website and App Benefits of Using Google Analytics (GA) Getting Started with Google Analytics (GA) Firebase for Apps The Foundation of Google Analytics Reports and Metrics Getting A Bit More Advanced with Google Analytics (GA) Limitations of Using Standard Google Analytics (GA) About Attribution in Google Analytics E-commerce Implementation in Google Analytics (GA) Google Analytics (GA) As a Data Management Platform (DMP) Data Visualization with Data Studio Google Analytics 4 (GA 4): The Next Generation of Google Analytics
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