How To Get To The Top of Google in 2022: The Plain English Guide to SEO

by Dale Davies, Jane Love, Jess Percival, Tim Cameron-Kitchen

Length: 296 pages
Edition: 1
Language: English
Publisher: Independently published
Publication Date: 2022-01-19
ISBN-10: B09QP86BLJ
ISBN-13: 9798403718257
Sales Rank: #899235 (See Top 100 Books)

Revised and updated for 2023 — now with FREE downloadable checklists

Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.

Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.

How would it feel to…

Understand how Google chooses which websites to rank?
Know which keywords to target to attract people who are ready to buy?
Have your most profitable keywords rank top?
Confidently tweak your website and its structure (no technical know-how needed!) for fast gains?
Be able to write killer content that Google and your visitors love?
Build relationships with key publishers in your industry and have them begging for your content?
Have crafted a complete SEO strategy to get big results?

What kind of results can you achieve?

One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book. You’ll read about and learn from this business and others in this book.

What’s inside?

Section 1: Foundations

You’ll learn:

F free ways to appear on the first page of Google
How to identify keywords that will drive hordes of hungry traffic
The key to seeing ranking gains in just weeks
Why snooping on your competitors is crucial, and how to steal the good bits.

Section 2: Your Website

Transform your website’s ranking by:

Structuring it to make it easy for Google AND visitors to use
Using content to 10x your traffic
Transforming your blog into a sales generator
Avoiding the SEO pitfalls that do more harm than good

Section 3: Promoting Your Website

You’ll find out:

The exact process that took one business from 35 to 3,450 leads a month
How to get links from national newspaper websites
The easy way to pitch content without sounding desperate
How to get links from social media

Section 4: Designing Your SEO Strategy

SEO can be overwhelming. Replace panic with calm as you:

Put everything into a comprehensive strategy
Pick the key tasks to get results if you’re low on time
Learn which metrics to track and which to ignore
Implement three key practices that will ensure long-term improvement, whatever Google throws at you

“But how do I know all this is possible?”

Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Thousands of clients later and a team of 100 at his agency, Exposure Ninja, Tim’s story shows that anyone can learn what it takes to rank their website on Google. We update the book every year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!

Bonuses worth over £400

You’ll also receive a FREE video review of your website’s SEO and marketing, carried out by one of our experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.

PLUS — Download 10 Free SEO Checklists and Templates

Get all the SEO templates mentioned in the book, plus extras to help you with your marketing, including:

Keyword Research
Content Planning
Content Outreach
Influencer Outreach
…and more!

Reviews of “How To Get To The Top of Google”
Reviews of Exposure Ninja’s Free Website and Marketing Review
Title Page
Copyright Page
Dedication
Table of Contents
Introduction
Who this book is for and why it exists
What sort of results can you expect?
What being at the top of Google will mean for your business
A free gift before we begin…
How Easy is it to Rank?
How to Use this Book
The Structure of this Book
This Book is not Written by an Author
Section 1: The Foundations
Chapter 1: Four free ways to appear on the first page of Google
Method 1: Google Organic Results
Method 2: Featured Snippets
Method 3: Google Local
Method 4: Using Other People’s Websites
Chapter 2: How Google decides where to rank you and your competitors
Ranking Pillar 1: Relevance
How Does Google Measure Relevance?
Myth Buster: Indexing
Ranking Pillar 2: Popularity and Authority
Ranking Pillar 3: Quality
Upgrade 1: Your Website’s Content
Upgrade 2: Errors and Broken Links
Upgrade 3: Mobile Friendliness
Chapter 3: How to find and rank for the most profitable keywords
Step 1: Brainstorm keywords
Step 2: Download keywords from Search Console
Step 3: Use Semrush to find keywords
Step 4: Check competitor keywords
Step 5: If you’re a location-based business…
Step 6: Find your most profitable keywords
Step 7: Google keywords to check the search results are relevant
Step 8: Now you’ve got your keywords, find your key pages
A final word about keyword research
Chapter 4: Analysing your competition and identifying their strengths and weaknesses
PRO TIP: Checking Ranking
Deconstructing your Competitors’ Success
Chapter 5: An Introduction to backlinks
Anchor Text
Section 2: Your Website
Chapter 6: Website Optimisation
Chapter 7: Domains and URLs
Key EMD Myths
Differences between TLDs
Hyphens and Separators
Domain Length
Domain Age
Capital Letters
Page URLs
Capital Letters
Chapter 8: How to structure a top-ranking website
Folders and Directories
Use Separate Pages for each Service
Chapter 9: Sitemaps
Chapter 10: One Website or Multiple?
Chapter 11: Website Usability and Performance
Chapter 12: Mobile
Mobile Friendliness
Responsive Websites vs Separate Mobile Websites
Chapter 13: How to Write for Google and Profit
What is Good Content?
Spelling and Grammar
Duplicate Content
Where a Site can be Penalised for Duplicate Content
Headings
Content for eCommerce (or Other Large Websites)
Chapter 14: How to use Knowledge Bases and FAQs to 10X your Organic Traffic
How to Plan a Knowledge Base
Chapter 15: How to use your Blog to Actually Make Money
Chapter 16: Behind the Scenes Optimisation
The Fastest Way to Improve your Ranking: Writing Killer Page Titles
Meta Descriptions
Meta Keywords
Image Optimisation
Schema Markup
Chapter 17: Website Speed Hacks
Human Response Times: The 3 Important Limits
Measuring your Website’s Performance
Chapter 18: Google Search Console
Manual Actions and Reconsideration Requests
Section 3: Promoting Your Website
Chapter 19: Link Acquisition Basics
Chapter 20: Good links vs Bad links
Are you suffering from a Link Penalty?
Link Metrics
Domain Authority (DA)
Page Authority (PA)
Trust Flow (TF)
Citation Flow (CF)
How to use these Metrics
Chapter 21: Online Directories
Market-Specific Directories vs General Directories
How to Spot a Spammy Directory
Caveat
Chapter 22: Links from video
Chapter 23: Introduction to Content Marketing
Chapter 24: How to get Featured on the World’s Biggest Websites through Digital PR
Using PR For Free Advertising/Lead Generation
Pitching for TV Coverage
Following up Journalists and Editors
Chapter 25: 95% of Surveys are run by Businesses looking for PR
eCommerce Data Outreach Example
Lead Generation Data Outreach
How to Run your Own Data Outreach Study
Chapter 26: Blogger and Influencer Outreach
Chapter 27: How to get Influencers to Promote your Business
How to Pitch to Influencers without Feeling Awkward
Chapter 28: How to use Inbound PR requests
How to do all ff this without Paying for Journalist Enquiry Services
Chapter 29: Using Your Google Business Profile to Boost SEO
How to get Lots of Reviews on Google
Section 4: Designing and Implementing your SEO Strategy
Chapter 30: How to plan an SEO strategy
Step 1: Website Review
Step 2: Keyword Targeting
Step 3: Competitor Analysis
Step 4: Website Optimisation
Step 5: Phase 1 Links
Step 6: Phase 2 Links
Step 7: Measure Progress and Refocus
Chapter 31: How to measure your progress
How to measure how many keywords your website is ranking for
How to measure and track the most relevant keywords
Chapter 32: Outsourcing vs DIY
Chapter 33: Further help and advice
Learn Digital Marketing
Marketing Strategy Analysis
Before You Go…