Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition
- Length: 200 pages
- Edition: 1
- Language: English
- Publisher: For Dummies
- Publication Date: 2016-08-17
- ISBN-10: B01KN3707Y
- Sales Rank: #2051431 (See Top 100 Books)
Ensure success when starting your small business with this must-have introductory guide
Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide includes everything you need to know to get started. Turn your business idea into reality with handy information on all the basics, from learning how to create a strong business plan to developing a solid online presence.
- Create your first business plan — discover how to develop smart business strategies and build a roadmap for success
- Learn the legal jargon — protect your ideas and register your business properly
- Market your business strategically — establish who your key customers are, research your rivals, and create a killer marketing plan
- Take the stress out of bookkeeping — ensure all of your admin is covered, from choosing accounting software to handling petty cash
- Master online marketing — explore different ways to reach customers with keyword optimisation and other online tools
Open the book and find
- Advice about being your own boss
- Secrets for matching sales goals to savvy marketing strategies
- Guidelines for keeping your finances in shape
- A step-by-step guide to profit margins
- Tips on using social media to promote your business
Learn to
- Decide what type of small business is right for you
- Put together a winning business plan
- Understand your financial and legal obligations
- Maximise your online presence
Table of Contents
Part 1: First Steps
Chapter 1: Is Small Business for You?
Chapter 2: Buying a Business
Part 2: Jump In, Get Wet
Chapter 3: Planning for Success
Chapter 4: Getting the Legals Right
Chapter 5: Creating Your Marketing Plan
Part 3: The Nitty-Gritty
Chapter 6: Becoming an Employer
Chapter 7: Cooking the Books
Chapter 8: Understanding Financial Statements
Chapter 9: Calculating Margins and Ratios
Part 4: The Part of Tens
Chapter 10: Ten Things to Do If You Hit Hard Times
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