Getting Started in Small Business For Dummies, 4th Edition
- Length: 192 pages
- Edition: 4
- Language: English
- Publisher: For Dummies
- Publication Date: 2021-08-09
- ISBN-10: 0730384853
- ISBN-13: 9780730384854
- Sales Rank: #0 (See Top 100 Books)
Everything you need to know to take your first steps on the road to small business success
If you’re thinking about starting your own small business but don’t know where to start, or if you’ve recently started trading and have discovered that it’s not as easy as you thought, Getting Started in Small Business, 4th Edition is the book for you! Now fully updated to include more information about developing online strategies, this easy-to-follow guide includes handy tips and tricks to help you develop your business idea and make it a success.
Covers all the small business basics–from weighing up the pros and cons of being your own (and others’) boss to getting the legal aspects right Offers priceless pointers on how to research markets, identify a customer base, assess the competition and test new products and services Provides expert guidance on how to create a winning business plan, formulate business goals and develop online strategies Now includes expanded information on understanding financial statements and calculating profit margins and ratios.
Title Page Copyright Table of Contents Introduction About This Book Foolish Assumptions Icons Used in This Book Where to Go from Here Chapter 1: Is Small Business for You? Working for Yourself — A Dream Come True? Working for Yourself — Reality Strikes Factoring Yourself Into the Whole Deal Staying Safe or Inventing the Wheel? Getting Clued Up Believing in Yourself Chapter 2: Finding the Path that Works for You Deciding What Path You Want to Take Wearing Different Hats Building a Business with a Life of its Own Appreciating the Limitations of Your Business Chapter 3: Creating Your First Business Plan Getting Started with Your Plan Step One: Describing Your Business Step Two: Assessing the Environment Step Three: Plotting Your Plan Step Four: Selling Your Marketing Plan Step Five: Describing Your Dream Team Step Six: Presenting Financials Chapter 4: Getting the Legals Right Picking a Business Structure Matching the Name to the Game Protecting Your Brand Registering with the Powers That Be Working with Contracts Negotiating Lease Contracts Chapter 5: Projecting Your Profits Forecasting Sales for a New Business Understanding Costs Forecasting Expenses Building Profit Projections Chapter 6: Marketing With Your Heart on Your Sleeve Laying Down the Elements of Your Plan Defining Who Your Customers Are Analysing Your Competitors Setting Sales Targets Building Sales Strategies Expanding Your Reach Offline Keeping Yourself Honest Chapter 7: Hiring Your First Employee Becoming an Employer: The First Steps Meeting Minimum Pay and Conditions Playing Safe and Playing Fair Creating a Positive Workplace Chapter 8: Tracking Every Dollar Figuring How Often to Do the Deed Choosing Software that Fits Creating Recordkeeping Systems Keeping Track of How Much You’re Owed Meeting Bookkeeping Deadlines Budgeting for Tax Chapter 9: Ten Tips For Getting Ahead Focus on What Works Remember You Need to Eat Balance Reality against Ambition Manage Growth Carefully Play the Percentage Game Recruit Staff Super Carefully Deliver on Your Promises Create a Customer Service Culture Ask for (and Listen to) Feedback Plan to Sell, Right from the Start Index About the Author Connect with Dummies End User License Agreement
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