Event Planning and Management: Principles, Planning and Practice, 3rd Edition
- Length: 384 pages
- Edition: 3
- Language: English
- Publisher: Kogan Page
- Publication Date: 2022-12-27
- ISBN-10: 139860710X
- ISBN-13: 9781398607101
- Sales Rank: #907550 (See Top 100 Books)
Do you know how to conduct a risk assessment? How to build an events team? How do you measure the success of an event? Event Planning and Management is the comprehensive guide for facing the new wave of live brand and customer experiences
Written by authors with extensive industry experience, this is an essential step-by-step resource for students and the next generation of event planners to plan and deliver a successful event. Using real-world examples such as National Health Service’s (NHS) bespoke planning model and Standon Calling (the cashless festival), this book offers a structured, practical approach to all types of events, from the initial planning to the final evaluating stages.
Now fully updated, this third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events. It also provides an expansion of health and safety advisory in light of COVID-19 and anti-terrorism, as well as new models such as the Cultural Risk Assessment, and further case studies. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for students studying event planning modules and certifications, marketing and PR professionals.
Cover Endorsements Titlepage Dedication Contents List of figures and tables Figures Tables Foreword Preface Acknowledgements 01 Events – the changing environment Defining an event Case study 1.1 The importance of understanding the event-ness of the event Classifications and categories of events Size of the events industry Structure of the events industry Case study 1.2 The Delegate Wranglers – international networking Relationships with other industry sectors Case study 1.3 Hybrid events: A reflection on the pandemic and its impact on the long-term event landscape 02 The event planning model Event planning process Case study 2.1 Legacy and impact: the future of business events in Aotearoa New Zealand, April 2022 Phase 1: Research, concept development and screening Case study 2.2 Initial event planning – agency and client-side examples in the United Arab Emirates Phase 2: Design and detailed planning Case study 2.3 Planning and managing university open day events Phase 3: Managing the event on-site Phase 4: Post-event: evaluation and reporting A final word on the event planning process... 03 Research, concept development and feasibility screening Phase 1: Research, concept development and screening Mission Case study 3.1 Harnessing a city’s capacity: The case of the Kirchentag Conference, Dortmund, Germany Aims and objectives Initial information gathering Case Study 3.2 Supporting wedding venues – WedPro and Wedding Method conversion software by WeddingDates Concept development Screening and feasibility Stakeholders Sign-off 04 Developing your events programme and content Event elements Case study 4.1 Indian cultural events in Russia The event experience Case study 4.2 Organizing a Muslim funeral during Covid-19 Immersion Theming Programming Case study 4.3 A workshop on participant-driven and participation-rich meeting design: The American Heart Association Virtual event design considerations 05 Venue selection and site planning essentials Selecting the destination Case study 5.1 Trinidad and Tobago – Changing society through events: Buddy Walk® – Disability Rights Event – Down Syndrome Family Network Venue selection process Case study 5.2 One venue – multiple uses: MKM Stadium, Hull, East Riding of Yorkshire, UK Case study 5.3 Victoria Hall – the challenges of planning weddings in a historic, charity-run venue Analysing venue search results and negotiations Planning the site layout Designing the site layout Producing a map of the site 06 Production and operational logistics Event production Logistics planning for events Case study 6.1 Logistics at the Commonwealth Games, Birmingham, 2022 Pre-event During the event Post-event Case study 6.2 Taming the complexity of a hybrid exhibition’s speaker programme Event and public safety A final word on safety… 07 Staffing and human resources in events Complex people concerns in events Complex team structures The pulsating events workforce Developing an operational events team Case study 7.1 How to work on the essential skills for managing events: The Event Management Learning Model applied in formal higher education in Portugal Developing role descriptions Diversity and teams Case study 7.2 Equality and diversity: UK music festivals Recruitment and training The Events Management Body of Knowledge (EMBOK) Practical implications: staffing levels Wider team of teams: individuals working together Team-building tools Creatives and logics Companies working together – corporate personality style? Understanding communication preferences Collaborative and partnership working – a new way forward for events in the team of teams Case study 7.3 Health and Safety as part of the Events Team – Expo 2020, Dubai Staffing – events team 08 Drawing in the crowds – marketing events Developing a promotional plan Identify and appeal to your target audience Promotional tools Social media for event promotion Case study 8.1 Using social media and events to promote the Historical Museum and Museum of the Viking Age in Oslo, Norway Traditional media 09 Finance, budgeting and procurement in events Outsourcing Budgeting Responsible finances Case study 9.1 The King Charles I Commemorative Parade, London – the financial impacts of public policy on a small community event Case study 9.2 Baked by Maya Purchasing and procurement Case study 9.3 Technology developments for event management budgeting Case study 9.4 Wild Rumpus collaboration with Manchester Metropolitan University Event Management students Factors to consider in effective procurement and good financial management for events Case study 9.5 How to measure success: ROI is more than ticket sales 10 A practical guide to managing an event on the day Case study 10.1 Air Traffic Control: How to run a global ceremony Your responsibilities as an on-site events manager Before the event During the event Common challenges After the event Case study 10.2 Teaching the impossible How to be a successful events manager: what industry specialists say 11 Measuring event success – evaluation insights The purpose of evaluation Case study 11.1 Hybrid events are here to stay: organizing and evaluating the conference of a non-profit Italian organization in the healthcare sector in Rome, January 2022 Case study 11.2 Evaluating financial aspects of an events organization Developing an evaluation plan Online event management software Evaluation issues Impacts and legacies of events Case study 11.3 Post-event evaluation: sustainability perspectives and hybrid events – The Aston Martin Virtual Product Showcase 12 Events – the future Future themes Case study 12.1 A more diverse future for the events industry? Case study 12.2 The future of the events industry – physical, virtual and hybrid events Creating bespoke events Case study 12.3 Pivot my business or risk losing it Innovation is key to future success Case study 12.4 Event First Steps and Event Grads® – creating graduate networks for future events professionals Index Copyright
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