Entrepreneurship: The Art, Science, and Process for Success, 4th edition
- Length: 368 pages
- Edition: 4
- Language: English
- Publisher: McGraw Hill
- Publication Date: 2021-02-01
- ISBN-10: 1260682420
- ISBN-13: 9781260682427
- Sales Rank: #1898623 (See Top 100 Books)
Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:
The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.
With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.
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