Entrepreneurship For Dummies, 2nd Edition
- Length: 448 pages
- Edition: 2
- Language: English
- Publisher: For Dummies
- Publication Date: 2023-01-12
- ISBN-10: 1119912636
- ISBN-13: 9781119912637
- Sales Rank: #8757636 (See Top 100 Books)
The perfect resource for your journey to start a business
Entrepreneurship For Dummies is the essential guide to becoming your own boss and a successful entrepreneur. We make it simple to learn every step of the process. Identify an opportunity, learn your customers’ needs, test your product, protect your intellectual property, secure funding, and get ready for that all-important launch. In classic Dummies style, this book is packed with practical information and useful advice, all in a fun and easy-to-follow format. Take fear out of the entrepreneurship equation and build the confidence you need to make your fantastic business idea take flight. Get up to date on the latest lingo, new ideas for raising money, and the latest ways to do business in the digital age.
- Understand the process of starting a business, from beginning to end
- Complete the necessary planning and meet legal requirements, without the headache
- Get expert tips and tricks on funding your idea and bringing your product or service to market
- Build the foundation you need to keep your business thriving and growing
Entrepreneurship For Dummies supports you as you travel along the road to success.
Cover Title Page Copyright Introduction Entrepreneurship Has Changed About This Book Foolish Assumptions Icons Used in This Book How This Book Is Organized Where to Go from Here Part 1: Getting Started in Entrepreneurship Chapter 1: Understanding Entrepreneurship Anyone Can Become an Entrepreneur Recognizing an Entrepreneurial Venture Understanding the Entrepreneurial Ecosystem Distinguishing Entrepreneurial Ventures from Small Businesses and Why That Matters Considering the Many Ways to Be an Entrepreneur Considering Your Personal Goals Clearing Up the Myths and Stereotypes about Entrepreneurs Looking Ahead Chapter 2: Entrepreneurship in the 21st Century Dealing with the Boom and Bust Economy of the 2020s The Global Entrepreneurship Picture Understanding the Latest Big Trends Chapter 3: Preparing to Seek Opportunity Understanding Ideas versus Opportunities, Creativity versus Innovation Starting with an Idea May Not Be the Best Idea Spotting Obstacles in Your Path Clearing Away the Obstacles Designing an Environment that Inspires Creativity and Innovation Growing Ideas with Outside Help: Incubators and Accelerators Spotting the Best Opportunities Chapter 4: Testing an Opportunity Before You Leap Starting with Your First Risk: You! Turning Your Opportunity into a Business Concept Benefits versus Features: What Do Customers Buy? Quick-Testing Your Concept: The Lean Method Getting Serious with Feasibility Analysis and the Lean Method Part 2: Testing the Feasibility of Your Business Concept Chapter 5: Understanding Your Industry Understanding Your Industry Using a Framework of Industry Structure Understanding the Value Chain Deciding on an Entry Strategy Researching Your Industry Benchmarking Against the “Perfect” Industry Chapter 6: What Your Customers Can Tell You Conducting Customer Discovery Discovering Your Customers Competitive Intelligence: Checking Out the Competition Forecasting Demand: Tough but Crucial Chapter 7: Designing Solutions for a New Marketplace Zeroing-in on a Product Solution Moving Rapidly to a Prototype: The Minimum Viable Product Bootstrapping Product Development Developing New Products: The Process Moving Rapidly to the Prototype Stage Chapter 8: Protecting Your Products and Services Understanding Intellectual Property Rights Protecting Your Better Mousetrap with a Patent Copyrighting Your Original Work of Authorship Protecting Your Logo with a Trademark Protecting Your Trade Secrets Strategies for Protecting Your IP Chapter 9: Putting Together Your Founding Team A Little Science Behind Founding Teams Who’s on First? Forming a Diverse Board of Advisors Forming a Board of Directors Creating a Personal Board: Your Mentors Pulling Yourself Up by the Bootstraps Chapter 10: Getting Solutions to Customers: The Supply Chain Understanding Supply Chains, Logistics, and Distribution Channels Looking at Logistics Distributing through Consumer and Industrial Market Channels Evaluating Your Channel When Your Supply Chain Is International Chapter 11: Developing and Testing Your Business Model Understanding Business Models Evolving Digital Business Models Testing Your Business Model Chapter 12: Assessing Your Initial Financial Needs Touring Your Business Virtually Estimating How Much You Will Sell: Demand Forecasting How Much You Will Spend Preparing Financial Statements Planning to Break Even Putting It All Together Part 3: Designing a Company Chapter 13: Preparing a Business Plan Starting with a Feasible Concept Planning to Plan Getting Started with a Vision Identifying the Big Mission ESG for Small Companies Looks Count: Preparing and Presenting the Plan Chapter 14: Finding Money to Start and Grow Your Venture Starting with a Plan Tapping Friendly Money Finding an Angel Investor When It’s Time for Venture Capital Selling Stock to the Public: An IPO Special Purpose Acquisition Companies: SPACs Finding More Ways to Finance Growth Chapter 15: Starting with the Right Legal Structure Choosing a Legal Form for Your Business Going It Alone: The Sole Proprietorship Choosing the Partnership Form The Corporation Looking for Flexibility: The S Corporation and the LLC Making Profits in a Nonprofit Organization Benchmarking the Right Choice Part 4: Growing a Company Chapter 16: Planning for Growth Identifying Factors That Affect Growth Starting with a Basic Growth Strategy Growing within Your Current Market Growing within Your Industry Diversifying Outside Your Industry Going Global to Grow Growing as a High-Tech Company Moving from Founding Team to Professional Management Organizing for Speed and Flexibility When You Need an Experienced CEO Chapter 17: Developing a Marketing Strategy Understanding Product/Service Adoption Patterns Marketing to Customers, One at a Time Creating a Marketing Plan Using Customers to Check Your Market Strategy Using Technology to Build Your Market Strategy Using the Internet to Build Your Market Strategy Understanding Customer Acquisition Costs (CACs) Chapter 18: Making and Using Money Wisely: The Financial Plan Identifying the Components of a Successful Financial Plan Building the Financial Statements Using Financial Ratios to Judge Performance Cash Planning: Managing Your Working Capital Chapter 19: Planning for Things That Go Bump in the Night Preparing for the Unknown: When Bad Things Happen to Good Companies Identifying Potential Risks and Their Impact Harvesting the Wealth with a Graceful Exit When You Can’t Exit Gracefully Stepping Back from the Brink Part 5: The Part of Tens Chapter 20: Ten Reasons Not to Start a Business Because Everyone Is Doing It Because You Want to Be a Millionaire Because You’re Looking for a Secure Job Because You Don’t Want to Work for Someone Else Because You Just Came into Some Money Because You’re Not Ready to Retire Because If the Kid Down the Street Did It, So Can You Because You Want to Give Everyone in Your Family a Job Because You Have a Great Idea Because You Have Passion for a Cause Instead: Start a Business Because It’s What You Most Want to Do Chapter 21: Ten Ways to Spark Your Innovative Spirit Read about Entrepreneurs Learn from Innovation Hubs Find a Difficult Problem and Solve It Spend Time Daydreaming Save All Your Ideas Make an Existing Idea Better Spend Time in Airports or Shopping Centers Use Your Five Senses to Discover a New Industry Talk to Potential Customers Find a Mentor Index About the Author Advertisement Page Connect with Dummies End User License Agreement
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