eCommerce 2016: Business, Technology, Society, 12th Edition

For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce.

Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.

Table of Contents

Chapter 1: Introduction to E-commerce
Chapter 2: E-commerce Infrastructure
Chapter 3: Building an E-commerce Presence
Chapter 4: E-commerce Security and Payment Systems
Chapter 5: E-commerce Business Strategies
Chapter 6: E-commerce Marketing and Advertising
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethics, Law, and E-commerce
Chapter 9: Online Media
Chapter 10: Online Communities
Chapter 11: E-commerce Retailing and Services
Chapter 12: B2B E-commerce