E Commerce for Entrepreneurs: Launch your E-commerce startup with strong technology and digital marketing
- Length: 168 pages
- Edition: 1
- Language: English
- Publisher: BPB Publications
- Publication Date: 2020-12-21
- ISBN-10: 9389898404
- ISBN-13: 9789389898408
- Sales Rank: #0 (See Top 100 Books)
Step-by-step guide to learning the role of E-commerce in our economy
Key Features
- Hands-on with the concept of E-Commerce and E-Business.
- Understand the know-how of working of E-Commerce framework.
- Learn the type of E-Payment system and its mechanism.
- Understanding Brand building and Digital Marketing methods.
Description
Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the “Digital Economy”, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy.
In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to E-Commerce and E-Banking industry.
What you will learn
- Understand the different models of E-Commerce.
- Get to know more about the various types of Electronic Payment Systems.
- Understand the security issues in Electronic Payment Systems.
- Get familiar with the concept of Electronic banking and Online publishing
Who this book is for
This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide.
About the Authors
Dr. Sudeshna Chakrabortyhas 15+yrs of experience in mostly all academic and industry-academia interface processes, including teaching UG, PG, and Ph.D. scholars. She had the remarkable role of exam dep. supervisor, academic and department placement coordinator and has published 10 patents and filed two others. She has published papers in 50 national and international journals and conferences with remarkable citation. She was a key note speaker at SEAHF, Session Chair at ICCIKE -19, International Conference on Computational Intelligence & Knowledge Economy Held at Amity University, Dubai. Plus, she is an editorial member of NOVA, IJREM IJASRW, Research AAP CRC Francis NTaylor, and a professional member of IEEE, Chair IETA, and IEI.
LinkedIn Profile:https://www.linkedin.com/in/dr-sudeshna-758a70176
Priyanka Tyagi is an assistant professor at Lingaya’s Lalita Devi Institute of Management and Sciences, IP University. She is pursuing her P.hd (Computer Science), from Lingaya’s Vidyapeeth (Deemed to be University). She completed her M.Tech. (Computer Science) from Banasthali Vidyapeeth, Rajasthan, with 77.2% in July 2009 and completed her B.E. (Computer Science) from Hindu College of Engineering, Sonipat, with an aggregate of 70.2% in 2006.
LinkedIn Profile: https://www.linkedin.com/in/priyanka-tyagi-15885315a/
1. Introduction to E-commerce and E-business Introduction Structure Objectives 1.1 Definition 1.2 Parts of Electronic Business Function of Electronic Business 1.3 Features of E-commerce Technology Improve Responsiveness Expedites and Streamlines Reportage Coordinates Sales Efforts Effectiveness and Potency Close Contact with Purchasers Planning and Execution of Conferences 1.4 Nature of E-commerce 1.5 Business Models of E-commerce Business to Business E-commerce (B2B) Business to Customers E-commerce (B2C) Consumer to Client E-commerce (C2C) Consumer to Business E-commerce (C2B) Business to Workers E-commerce (B2E) 1.6 SWOT of E-commerce 1.7 The Longer Term of E-commerce in E-business 1.8 Blessings of E-commerce in E-business Benefits to the Organization Benefits to Shoppers Benefits to Society 1.9 Disadvantages of E-commerce in E-business Technical Limitations Non-technical Limitations Lack of Data Lack of Infrastructure Credit Card Fraud Cyber Laws Lack of True Strength Lack of Skills and Experience 1.10 Conclusion Review Questions 2. Structure of E-commerce Introduction Structure Objectives 2.1 Information Providers 2.2 E-commerce Functions 2.3 Electronic Commerce: A Generic Framework Activities and Functions Customer Service 2.4 The E-commerce Core Content Development Deployment and Distribution Infrastructure Content Development Infrastructure 2.5 Electronic Commerce Building Blocks: Objects and Object Categories Business Applications Issues Involved in E-commerce 2.6 E-compatible Legal and Financial Framework: An Indian Approach Legal Framework E-governance Financial Framework 2.7 Conclusion Review Questions 3. Need of Internet and Intranet for E-commerce Introduction Structure Objectives 3.1 Definition of Web 3.2 The Basics of the Web Names and Addresses Advantages of the Web 3.3 The Need for the Web Hardware Demand Software Demand 3.4 Internet Service Provider (ISP) 3.5 Types of ISP 3.6 Types of ISP Accounts Dial-up Connection Host Terminal Connection (Terminal Emulation) Individual PC Dial-up or On-demand Through the Local Area Network Integrated Services Digital Network (ISDN) Affiliation Advantages of Using ISDN Hired Line Affiliation (Dedicated Connection) Cable-modem DSL Broadband Very Small Aperture Terminals (VSATs) 3.7 Select Internet Service Provider General Connection Cost Web Hosting General Services Costs 3.8 ISP in the Republic of India Conclusion Review Questions 4. Need for Electronic Payment Systems in E-commerce Introduction Structure Objectives 4.1 Electronic Payment Systems 4.2 Types of Electronic Payment Systems Type 1: EFT - Notational Funds Transfer Type 2: Payment Based on Electronic Currency 4.3 Dimensions of Electronic Payment Systems 4.4 Traditional Payment Systems vs. Electronic Payment Systems Offline versus Online Trusted Hardware Generic Payments Shared-key Cryptography Public-key Digital Signatures 4.5 Electronic Payments and Protocols SSL and TLS SET 4.6 Security Requirements in Electronic Payment Systems 4.7 Electronic Payments and Client Authorization 4.8 Properties of Digital Currency 4.9 Managerial problems in Electronic Payment Systems 4.10 The Future of Electronic Payments Systems Legal Concerns Jurisdictional Concerns Review Questions 5. E-commerce Applications Introduction Structure Objectives 5.2 Ever Changing Dynamics of the Banking Industry 5.2.1. E-commerce and Ever-changing Shopper Desires – Absolute Necessities for Competitive Banking 5.2.2. E-commerce and New Technology-based Banking Services 5.2.3. Optimization of Branch Networks to Cut Price 5.2.4. Banking and Bank Regulation 5.2.5. E-commerce and Trends in the Industry 5.3 Banking Implementation Approaches 5.3.1. Proprietary Bank Dial-up Services 5.3.2. Off-the-shelf Home Finance Package 5.3.3. Online Services-based Banking 5.3.4. World Wide Web-based Banking 5.4 Open versus closed system 5.5 Management problems in online banking 5.5.1. Differentiating between financial products and services strategies 5.5.2. Rating Problems in Online Banking 5.5.3. Promotion Issues: Attracting and Retaining Customers 5.5.4. Managing Financial Supply Chains in Online Banking 5.6 Introduction to E-commerce and Retail Trade 5.7 Retail/trade Dynamics Overbuilding and Excess Capability Demographic Changes Consumer Behavior Technology Enhancements in Online Marketing 5.8 Online Retailing Web-based Travel Agencies The State of Online Selling 5.9 Shopping Method in Online Selling Need Identification Develop Thought set Information Search and Analysis of Alternatives Choice/decision 5.10 Some Myths of Online Marketing 5.11 Management Challenges in Online Marketing 5.12 Introduction to Online Business Enterprise The Products of Online Publishing Reasons for Online Commercial Enterprise Issues of Online Commercial Enterprise 5.13 Online Commercial Enterprise Methods Do’s and Don’ts of Online Commercial Enterprise 5.14 Advertisement and Opportunities for Online Publishing Conclusion Review Questions 6. Role of Technology in Brand Building of the Product in E-commerce Introduction Structure Objectives 6.1 How Does One Build a Brand? 6.2 What is Brand Building? 6.3 Steps to Build a Brand Determine your brand’s purpose Why do you exist? The three parts of the Golden Circle Analyse the competition brands in the industry Make a competition analysis database Establish your brand’s target audience Make your brand client persona Establish a brand mission Target the key qualities and advantages your brand offers Distinctive brand voice Build a brand story and electronic messaging Produce a brand emblem and tagline Stay true to your brand building 6.4 Marketing tools for branding Set measurable social media goals Select the correct social media networks Brand your social media profile pages Content quality over quantity Monitor social media analytics Investigate competitors Wait and keep on with it Summary 6.6 Research study Post COVID-19: Quick analysis model for recovery of supply chain system in e-commerce: I. Introduction II. Problems in the supply chain system III. METHODOLOGY IV. Model development V. Applicability of the model Conclusion Review Questions Index
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