Doing Digital: The Guide to Digital for Non-Technical Leaders
- Length: 270 pages
- Edition: 1
- Language: English
- Publisher: Business Expert Press
- Publication Date: 2023-01-03
- ISBN-10: 1637424094
- ISBN-13: 9781637424094
- Sales Rank: #0 (See Top 100 Books)
Understanding Digital is the Most Critical Skill of the Decade
Every business is a digital business and understanding digital is probably the most critical skill of the decade, as the pandemic has accelerated the journey to digital work and lifestyles.
Digital includes design, data, and numerous technologies, from APIs to Blockchain and from Cloud to Artificial Intelligence, and it can be daunting for non-technology people to work through the concepts as well as all the jargon. We can’t all be experts on these areas but for most of us, whatever our profession, doing digital is no longer optional.
This book will give you both a conceptual framework to understand digital, as well as an execution model (Connect-Quantify-Optimize) to actually do digital, in a simple and engaging way.
Cover
Half Title
Title Page
Copyright
Description
Contents
List of Figures
Disclaimer
Acknowledgments
Introduction
Part 1 What Is Digital
Chapter 1 Defining Digital
Part 2 Connect
Chapter 2 The Web—Still Fundamental
Chapter 3 The Social Interface—Media and Marketplace
Chapter 4 Mobile—The Remote Control for Your World
Chapter 5 The Internet of Things
Chapter 6 DiPhy or Phygital?
Chapter 7 The Human Interface
Chapter 8 Why Is Good Design So Difficult?
Chapter 9 What Is Service Design, and Why Is It Suddenly Sexy?
Chapter 10 Digital Infrastructure: Cloud
Chapter 11 Digital Infrastructure: Middleware and API
Chapter 12 Digital Security
Part 3 Quantify
Chapter 13 Welcome to the Data Jungle
Chapter 14 Data in the Enterprise
Chapter 15 Data Architectures
Chapter 16 Data Evolution
Part 4 Optimize
Chapter 17 The Cruel World
Chapter 18 Disruption and the Business Model
Chapter 19 Artificial Intelligence: The Next Era
Chapter 20 Networks—We Live Inside Them
Chapter 21 Making Agile Work for the Rest of Us
Chapter 22 The Transformation Agenda
Part 5 Connect, Quantify, Optimize
Chapter 23 Connect Quantify Optimize—The Model
Chapter 24 Optimizing Health Care
Chapter 25 Optimizing Customer Experience
Chapter 26 Optimizing the Workplace
Part 6 Summary and Conclusion
Notes
References
Suggested Reference Books
About the Author
Index
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