Digital Marketing for Businesses in easy steps, 2nd Edition
- Length: 288 pages
- Edition: 2
- Language: English
- Publisher: In Easy Steps Limited
- Publication Date: 2020-06-24
- ISBN-10: 1840788631
- ISBN-13: 9781840788631
- Sales Rank: #2157612 (See Top 100 Books)
Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your “digital house in order”.
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Get started with your digital marketing strategy now with Digital marketing for businesses in easy steps, and use the new technology to reap the rewards for your business!
Cover Title Copyright Contents 1 Introduction to digital marketing Why digital marketing? Can I master digital? Content marketing Social marketing Search marketing Measuring digital The importance of social Your listening strategy Your social media success Setting your digital marketing goals 2 Content is king Content = customers Your content arsenal Video content Images Ebooks Infographics Webinars Case studies Pricing tables 3 Blogging What is a blog? Why is blogging important? Where to host your blog Writing the blog post Is there a process to blogging? Using evergreen content to republish Timing, style & frequency Guest writers on your blog Conclusion Checklist 4 SEM & SEO What is SEM? Account structure Ad copy Campaign types Ad scheduling Technical SEM Retargeting SEO Dominating Google SERPs The tenets of good SEO 5 The customer journey The customer journey Awareness stage Consideration stage Decision stage Customer success stages 6 Customer profiling What is customer profiling? Developing customer profiles 7 Marketing automation Marketing automation Enabling personalization Accelerating acquisition Nurturing leads – dos/don’ts 8 Building landing pages that convert Simplicity is key Crafting a message Interactive landing pages 9 Optimizing your website Benchmarking your website Calls to action The “We to You” ratio Fresh & unique content Harvesting emails Social sharing tools Social media links Is your site mobile friendly? Including a phone number Testimonials & reviews Trustpilot Do you offer a guarantee? Important & legal information Conclusion Checklist 10 Instagram An introduction to Insta Getting started Who to follow? Your Instagram goals How to measure Instagram Instagram content strategy Instagram done right Building your style Choosing a filter Growing your audience Instagram best practices 11 Facebook An introduction to Facebook Creating your Facebook account About Grabbing your unique URL Branding your Facebook page How to produce excellent content Adding milestones Connecting Facebook with Instagram Adding a call-to-action button Conclusion Checklist 12 Twitter Introduction Creating your Twitter profile Branding your Twitter account A healthy follower/following ratio Using Twitter lists Using hashtags Using short URLs Social media management tools Content and engagement strategies Conclusion Checklist 13 LinkedIn An introduction to LinkedIn 20 steps to optimize your profile Connecting with people LinkedIn company page Setting up a company LinkedIn page Checklist 14 Pinterest What is Pinterest? Is Pinterest important? Setting up a business account Profile checklist Adding a Pin to a board Sharing Pins Browser integration Individual Pin checklist Mastering Pinterest boards Implementing a content strategy Conclusion Checklist 15 Google Analytics An introduction to Analytics Setting up your account Tracking code Measuring success Back Cover
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