Digital Analytics: Data Driven Decision Making in Digital World
- Length: 428 pages
- Edition: 1
- Language: English
- Publisher: Notion Press
- Publication Date: 2017-01-07
- ISBN-10: 194655619X
- ISBN-13: 9781946556196
- Sales Rank: #3919329 (See Top 100 Books)
SALIENT FEATURES OF BOOK
- Easy to understand language with simple real life examples.
- Primarily focused on Ecommerce and Retail industry.
- Stepwise explanation of very basic to the complex of the statistical analysis.
- All examples are solved using R and Excel or both.
- Step by Step description of Pentaho BI Implementation – ETL, Report, OLAP & Dashboard.
- Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital
Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization.
Application focus on current Digital Analytics Practices.
Table of Contents
Chapter – I : DATA ANALYTICS FOUNDATION
Section – I : MEASURING CENTRAL TENDENCY AND DISPERSION
Section – II : PROBABILITY THEORY
Section – III : SAMPLING AND HYPOTHESIS TESTING
Section – IV : LINEAR PROGRAMMING
Chapter – II : ANALYTICS SYSTEM
Section – I : BUSINESS INTELLIGENCE SYSTEM
Section – II : R BASICS
Chapter – III : WEB ANALYTICS
Section – I : GOOGLE ANALYTICS
Chapter – IV : CUSTOMER ANALYTICS
Section – I : CUSTOMER ANALYTICS
Chapter – V : DIGITAL MARKETING
Section – I : DIGITAL MARKETING BASIC
Section- II : DIGITAL CHANNEL OPTIMIZATION
Chapter – VI : FORECASTING AND PREDICTION
Section – I : REGRESSION
Section – II : TIME SERIES FORECASTING
Chapter – VII : INVENTORY MANAGEMENT
Section – I : INVENTORY MODEL
Section -II : TRANSPORTATION PROBLEM
Chapter – VIII : ADVANCED TOPICS
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