Developer Relations: How to Build and Grow a Successful Developer Program
- Length: 322 pages
- Edition: 1
- Language: English
- Publisher: Apress
- Publication Date: 2021-10-01
- ISBN-10: 1484271637
- ISBN-13: 9781484271636
- Sales Rank: #596171 (See Top 100 Books)
Increasingly, business leaders are either looking to start a new developer program at their company or looking to increase the impact of their existing DevRel program. In this context, software developers are finally recognized as legitimate decision makers in the technology buying process, regardless of the size of their organization. New companies are appearing with the sole purpose of making tools for developers, and even companies whose primary focus was elsewhere are waking up to the developer opportunity. Even as the need and demand for DevRel has grown, there are still re-occurring challenges for DevRel leaders.
It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.
In Developer Relations, you’ll find the answers to the following questions:
- How do we convince stakeholders to support a program?
- How do we go about creating a program?
- How do we make developers aware of our offer?
- How do we stand out from the crowd?
- How do we get developers to use our products?
- How do we ensure developers are successful using our products?
- How do we measure success?
- How do we maintain the support of our stakeholders?
After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
What You Will Learn
- Discover what developer relations is and how it contributes to a company’s success
- Launch a DevRel program
- Operate a successful program
- Measure the success of your program
- Manage stakeholders
Who This Book Is For
Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
Cover
Front Matter
Part I. Develop a Common Understanding
1. What Is Developer Relations?
2. Where Does Developer Relations Fit?
3. The Origin of Developer Relations and the Rise of the Developer
4. The Value of the Developer Economy
Part II. Key Differentiators
5. The Audience: Developers
6. Developers As Decision Makers
7. Developer First and Developer Plus
8. Business Models and Monetization Strategies
9. Developer Products
Part III. Alignment on Goals
10. Company Goals and Alignment
11. Program Goals
Part IV. Go-to-Market
12. Developer Segmentation
13. Developer Personas
14. Messaging
15. The Developer Journey
16. Discover
17. Developer Experience
18. Evaluate
19. Learn
20. Build
21. Scale
22. Developer Marketing
23. Events
24. Sales
25. Community
Part V. Managing and Growing Your Program
26. Metrics
27. Team
28. Program Phasing
29. Epilogue
Back MatterDonate to keep this site alive
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