Design Thinking Methodology Book
- Length: 116 pages
- Edition: 1
- Language: English
- Publisher: Emrah Yayici
- Publication Date: 2016-12-14
- ISBN-10: 6058603757
- ISBN-13: 9786058603752
- Sales Rank: #557526 (See Top 100 Books)
This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative
- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as
- HMW questions,
- personas,
- mind mapping,
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including
- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as
- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together.
Table of Contents
Phase 1: Definition
Phase 2: Research
Phase 3: Interpretation
Phase 4: Idea Generation
Phase 5: Prototyping
Phase 6: Evaluation
Donate to keep this site alive
1. Disable the AdBlock plugin. Otherwise, you may not get any links.
2. Solve the CAPTCHA.
3. Click download link.
4. Lead to download server to download.