Design Thinking: Beyond the Sticky Notes

Design thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions.

Design Thinking: Beyond the Sticky Note showcases that design is much more than developing aesthetically appealing products. It discusses various philosophies of design in today’s context such as design for debate, design for growth, design for social impact, human-centered design and mindful design. The book captures the views of design practitioners working in organizations like BYJU’S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies. Design thinking is not limited to a position, profession or specialization. It is for everyone! The book incorporates evolved tools of design thinking which allows the creation and validation of design solutions focusing on user needs. In addition, this book highlights the shift in design from industrial product design to systems thinking through examples of technology and data driven aspects of design. It will be an insightful and useful read for design practitioners and thinkers in India as well as for industry professionals who would like to learn, use and apply the design thinking approach in daily and professional lives.