Customer Data Platform: Leverage Customer Data Platform For Digital Transformation & Hyper-Personalized Customer Engagement

Customers need a hyper-personalized experience and Marketers are always on the lookout for a solid platform that can provide a unified and comprehensive customer profile that can be rightly addressed and serviced.

The answer is a unique digital platform, which serves the very need of marketers and provides a hyper-personalized customer profile, is a Customer Data Platform.

Customer Data Platform (CDP) is an incredibly outstanding digital platform, a software platform or an application, which collects the customer data from all possible channels – social media, mobile, personal interaction, review and remarks, recommendation, etc. and create a unified view of the customer and provide you for a distinguished customer experience. This allows delivering a hyper-personalized customer experience.

A case illustration: consider a customer who has visited a car showroom for a high-end electric car and looking for a model which serves not only an SUV feeling but be eco-friendly and have a great turbocharging system that is in constant charging mode without the need to stop and recharge the electrical vehicle. Maybe there is not any such model available, but his intent has been captured by customer care executive and feeds the requirement, which helps the automobile industry to design the car to address such a personalized customer experience. A CDP is in the best position to service such a hyper-personalization case.
This book is intended to provide a step-by-step process to manage customer data and how this best can be leveraged to service a hyper-personalized customer experience.

1. Understand what Customer Data Platform is and what is its offering
2. Understand what Customer Data Platform is not meant to offer
3. Organize and Harmonize the customer data for sales and marketing
4. The CDP selection process and step-by-step guide how to choose the right CDP
5. A few leading cases studies on how to build and leverage customer data platforms
6. Use of AI and ML TO drive the future of implementation
7. Understand how CDP can be used to build a Customer Data Hub (CDH) to leverage the platform at the enterprise level.
8. Create a data-driven culture where everything is evolved around the customer (keeping the customer at heart)

In this book, you will discover the essence of customer engagement and how to scale this to catch up with digital-savvy customers.