Custom Search – Discover more: A Complete Guide to Google Programmable Search Engines
- Length: 194 pages
- Edition: 1
- Language: English
- Publisher: Chapman and Hall/CRC
- Publication Date: 2021-06-23
- ISBN-10: 036756968X
- ISBN-13: 9780367569686
- Sales Rank: #0 (See Top 100 Books)
Google’s Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by “regular” Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!
While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the “structured” operators that allow for filtered searches.
The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.
Key Features:
- A detailed introduction to creating PSEs, including info absent in Google’s help
- A “hack” for creating PSEs that look for profiles in seconds
- An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web
- A “hack” for expanding Google’s search limits to 500 terms
- Use cases, examples, and approaches that would be educational for those doing online research
This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.
Cover Half Title Title Page Copyright Page Table of Contents Introduction Google vs . CSEs The Gap to Cover Custom Search Engine Users What We Skipped Privacy and Disclaimer Part 1 Introduction to Google Custom Search Engines (CSEs) Chapter 1: Simple and Advanced Google Search Simple Google Search The Main Search Principle – "Visualize Success" Surface Web Basic Boolean Search Syntax Advanced Search Operators Search Operator Asterisk * – "Fill in the Blanks" Include Omitted Results Google Image Search Notes for Practical Searching Number of Results Crossed-Out Words in Results (Soft "AND") Searching Verbatim Searching by Date Range Chapter 2: What Is a Google Custom Search Engine? A Bit of History CSEs vs . Google – Advantages and Challenges Chapter 3: Creating Your First CSE Chapter 4: Editing and Testing Your CSEs Results for Different End-Users CSEs for End-Users Part 2 Configure a CSE Chapter 5: What Are You Looking For? "Soft" Site Search URL Patterns Careers CSE Behance Resumes CSE "Keywords" Automatically Add Search Terms PDF Files CSE Gmails CSE Chapter 6: Search Refinements Chapter 7: Synonyms Synonyms Example Synonyms Example CSE 1 Working with Synonyms XML Files Synonyms Example CSE 2 How to Use Synonyms to Implement Long OR Statements Women's Names (LinkedIn) CSE Chapter 8: Configuration Files Backing Up, Sharing, and Duplicating Chapter 9: Other Features of Note Localization Image Search Search Images CSE Chapter 10: Troubleshoot Your CSE Part 3 Discover more: Advanced CSEs Chapter 11: Metadata Types Schema.org Objects Schema.org Objects and Custom Snippets in Google Search Microformats Meta tags Chapter 12: Schema.org and Custom Search Building a CSE with a Schema.org Object Tip: Easily Build CSE s for Public Profiles Beyond the Person Chapter 13: Knowledge Graphs Selecting KGE s in CSE s Tip: KG Boolean Examples of CSE s That Search for KG Entities Chapter 14: Fascinating CSE Advanced Search Operators The Person Object: A Closer Look The Reality Is Not Perfect Non-standard Operators How to Identify Structured Data on a Page How to Search for Structured Data with Any CSE – Advanced Syntax more: Operators for Refinements How to Find Objects Tip: Search for Profiles on a Social Site Next: Search by Fields and Values Multiple Objects and Instances in One Page Order of Boolean Operations CSE Operators for Less Technical End-Users CSE Operators for the Open Web Chapter 15: API and Other Considerations Custom Search Engine API s Steps to Identify Advanced more:p: Syntax Meta Tags Sorting Results Part 4 How We Built Our CSEs Chapter 16: Basic CSE Examples Google Scholar Profiles CSE About.me CSE Diversity Associations CSE Email Formats CSE Hoovers CSE Operators Language Proficiency CSE Hidden Resumes CSE Developer Resumes CSE URL Shorteners CSE Search Everything CSE Chapter 17: Object-Oriented CSEs Dev.to CSE Physicians CSE Accountants CSE Software Code CSE Meta Tags Chapter 18: Determining CSE Operators for Social Sites and more: Git Hub CSE Operators LinkedIn CSE Operators Slideshare CSE Operators Reuters CSE Operators RocketReach CSE Operators Doximity CSE Operators XING CSE Operators ResearchGate CSE Operators Google Scholar CSE Operators Vitals CSE Operators Zocdoc Doctors CSE Operators Speaker Hub CSE Operators Clustrmaps CSE Operators Summary Glossary Appendix A: List of Our CSEs Appendix B: Complete List of Google Search Operators About the Authors Index
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