Crafting and Executing Strategy: Concepts, 21th Edition

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The 21st Edition continues its tradition of being a preeminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy and because the presentation of the material is engaging and clearly written.

Table of Contents

Section A: Introduction and Overview
Chapter 1 What Is Strategy and Why Is It Important?
Chapter 2 Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy

Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy
Chapter 10 Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
Chapter 11 Managing Internal Operations: Actions That Promote Good Strategy Execution
Chapter 12 Corporate Culture and Leadership: Keys to Good Strategy Execution