Commodore The Inside Story: The Untold Tale of a Computer Giant

Length: 192 pages
Edition: 1
Language: English
Publisher: Unicorn
Publication Date: 2021-07-12
ISBN-10: 191349165X
ISBN-13: 9781913491659
Sales Rank: #3491705 (See Top 100 Books)

Commodore the Inside Story contains David’s personal stories and experiences gathered from over a decade at the company in senior positions all over the globe. It also gather insights from other senior management and engineering employees, suppliers and fans of this former giant of home computing. Commodore the Inside Story exposes the naked truth of how mostly through gross mismanagement Commodore went from being a $1 Billion company into bankruptcy. Forward by Trevor Dickinson – Co Founder of A-EON Technology Ltd. Chapters from the Author David J. Pleasance and many significant Commodore employees, including Dave Haynie, RJ Mical, Gail Wellington, Beth Richard, Dr. Peter Kittel, Wim Meulders and many more.

Title Page
Dedication
Contents
Foreword
Introduction
PART 1: THE INSIDE STORY
1: In the beginning
2: Commodore UK − The first five months
3: Commodore Corby
4: Interlude 1: Spirit of the Stones
5: Maidenhead, Pt. 1: We don’t sell computers, we sell dreams
6: Maidenhead, Pt. 2: The Distributor Incentive Program
7: Commodore Electronics Limited: Basle, Switzerland
8: Interlude 2: Commodore Netherlands
9: Commodore Inc.: West Chester, Pennsylvania, USA
10: A comedy of errors: Our illustrious leader, Mehdi Ali
11: Interlude 4: Irving Gould
12: The launch of the CD32
13: The SCI Amiga 1200 manufacturing saga
14: Interlude 4: The PC Week lawsuit
15: Management buyout
16: Interlude 5: Chelsea FC shirt sponsorship
17: After Commodore
PART 2: COMMODORE MEMORIES
1: One more untold Amiga story
2: RUN
3: Commodore UK − The early days
4: Memories from the soft side
5: My time at Commodore Germany
6: Design many, ship few
7: Memories of a young recruit
8: Commodore memories
9: How the Amiga changed my life
10: Death by management, customers and users
11: It’s all in the value
12: A love letter to AROS
13: The story of the Commodore 65
PART 3: APPENDIX
Quotes
Acknowledgements
Photo credits
Copyright