Business Trends in Practice: The 25+ Trends That are Redefining Organizations
- Length: 352 pages
- Edition: 1
- Language: English
- Publisher: Wiley
- Publication Date: 2021-12-28
- ISBN-10: 1119795575
- ISBN-13: 9781119795575
- Sales Rank: #4329485 (See Top 100 Books)
Stay one step ahead of the competition with this expert review of the most impactful and disruptive business trends coming down the pike
Far from slowing down, change and transformation in business seems to come only at a more and more furious rate. The last ten years alone have seen the introduction of groundbreaking new trends that pose new opportunities and challenges for leaders in all industries.
In Business Trends in Practice: The 25+ Trends That Are Redefining Organizations, best-selling business author and strategist Bernard Marr breaks down the social and technological forces underlying these rapidly advancing changes and the impact of those changes on key industries.
- Critical consumer trends just emerging today―or poised to emerge tomorrow―are discussed, as are strategies for rethinking your organisation’s product and service delivery. The book also explores:
- Crucial business operations trends that are changing the way companies conduct themselves in the 21st century
- The practical insights and takeaways you can glean from technological and social innovation when you cut through the hype
- Disruptive new technologies, including AI, robotic and business process automation, remote work, as well as social and environmental sustainability trends
Business Trends in Practice: The 25+ Trends That Are Redefining Organizations is a must-read resource for executives, business leaders and managers, and business development and innovation leads trying to get – and stay – on top of changes and disruptions that are right around the corner.
COVER TABLE OF CONTENTS TITLE PAGE COPYRIGHT DEDICATION PART I: INTRODUCTION: RIDING THE WAVE OF TRANSFORMATION CHAPTER 1: THE FIVE GLOBAL SHIFTS THAT WILL SHAPE THE ORGANIZATIONS OF THE FUTURE Trend 1: Our Changing Relationship with Our Planet Trend 2: Shifts in Economic and Political Power Trend 3: Growing Divergence and Polarization Trend 4: Shifting Demographics Trend 5: Social, Cultural, and Workplace Shifts Notes CHAPTER 2: THE TEN TECH MEGA-TRENDS EVERY BUSINESS LEADER SHOULD KNOW ABOUT No Ordinary Industrial Revolution Trend 1: Ubiquitous Computing Trend 2: Connected and Smart Everything Trend 3: The Datafication of Our World Trend 4: Artificial Intelligence Trend 5: Extended Reality Trend 6: Digital Trust Trend 7: 3D Printing Trend 8: Gene Editing and Synthetic Biology Trend 9: Nanotechnology and Materials Science Trend 10: New Energy Solutions Notes PART II: RETHINKING KEY SECTORS CHAPTER 3: HOW WE GENERATE ENERGY Trend 1: The Decarbonization of Energy Trend 2: The Decentralization of Energy Trend 3: The Digitization of Energy Notes CHAPTER 4: HOW WE STAY HEALTHY Trend 1: Preventative Medicine Trend 2: Democratized Healthcare Trend 3: Personalized, Precision Healthcare Trend 4: Digitized Healthcare Trend 5: Improving the Human Body Trend 6: Robots and Nanobots Trend 7: The Datafication of Medicine Notes CHAPTER 5: HOW WE LEARN Shift 1: Rethinking What We Teach Shift 2: Rethinking How We Teach Notes CHAPTER 6: HOW WE FEED OURSELVES Innovation 1: Reimagining Our Current Farming and Agriculture Methods Innovation 2: Finding New Ways to Create Food (Especially Meat) in the Future Notes CHAPTER 7: HOW WE MAKE AND BUILD THINGS Seven Major Trends in Manufacturing Four Major Trends in Buildings and Construction Notes CHAPTER 8: HOW WE MOVE PEOPLE AND GOODS Trend 1: Electrification Trend 2: Autonomous Vehicles Trend 3: The Servitization of Mobility Notes CHAPTER 9: HOW WE LOOK AFTER OUR MONEY Shift 1: The Future of Money May Be Very Different Than Today Shift 2: The Increasing Digitization of Money and Financial Services Shift 3: The Rise of Finance Apps and Nontraditional Providers Shift 4: Consumer Expectations for more Personalized, Intelligent Services Notes PART III: RETHINKING WHAT BUSINESSES OFFER CHAPTER 10: CHANNEL DIGITIZATION AND EXPANSION The App (and Super App) Revolution Creating a Seamless Omnichannel Experience Creating New Digital-Only Products Notes CHAPTER 11: COGNIFYING PRODUCTS AND SERVICES Smarter Products Smarter Services Merging Smart Products and Services Notes CHAPTER 12: RIGHT TIME, RIGHT PLACE, RIGHT FOR YOU The Speed of Now Inspiring Examples of Personalized Services Personalization in Products Notes CHAPTER 13: SUBSCRIPTION AND SERVITIZATION Streaming/Content Services Technology as a Service Subscription Boxes Products with an Add-on Subscripton Notes CHAPTER 14: CUTTING OUT THE MIDDLEMEN Delving into the Direct-to-Consumer Trend DTC Products in Action The Blockchain Threat to Middlemen Service Providers The Contradiction That Is Reintermediation Notes CHAPTER 15: FROM B2C TO “ALL TO ALL” The Platform Business Model The Sharing Economy Is Here to Stay Platforms Versus Blockchain Tapping into the Crowd Notes CHAPTER 16: MORE IMMERSIVE EXPERIENCES Introducing the Experience Economy Inspiring Examples of Tangible and Digital Experiences In the Future, XR Could Create Even More Immersive Experiences Notes CHAPTER 17: CONSCIOUS CONSUMPTION The Rise of Conscious Consumption Conscious Food Consumption Eco-Friendly Examples from Other Industries Notes PART IV: RETHINKING HOW BUSINESSES ARE RUN CHAPTER 18: SUSTAINABLE AND RESILIENT OPERATIONS Rethinking Resilience for the Fourth Industrial Revolution Becoming a More Sustainable Business Sustainable Operations in Practice Notes CHAPTER 19: FINDING THE BALANCE BETWEEN HUMANS AND INTELLIGENT COBOTS The Amazing Capabilities of AIs and Intelligent Robots Examples of Automation in Practice The Future of Work: What Will Happen to All the Human Workers? Reskilling Employees for the Fourth Industrial Revolution Notes CHAPTER 20: FINDING AND KEEPING TALENT Finding and Attracting Talent in the Fourth Industrial Revolution Improving the Employee Experience Notes CHAPTER 21: ORGANIZING TO WIN From Hierarchical to Flatter, More Agile Organizational Structures Managing Performance in Flatter Organizations The New Hybrid Work Environment Notes CHAPTER 22: AUTHENTICITY Anatomy of an Authentic Business Authentic Leadership Notes CHAPTER 23: PURPOSEFUL BUSINESS Why Purpose Matters Finding (And Living) Your Purpose Compelling Examples of Purposeful Businesses Notes CHAPTER 24: CO-OPETITION AND INTEGRATION Supply chain integration Data Integration Co-Opetition: Co-Operating with Competitors Notes CHAPTER 25: NEW FORMS OF FUNDING Tapping into the Crowd with Crowdfunding Skipping the IPO Process: Initial Coin Offerings (ICOS) The Tokenization of Assets Creating a Special Purpose Acquisition Company (SPAC) Notes PART V: WHERE TO GO FROM HERE CHAPTER 26: FINAL WORDS This Isn't a Pick-and-Mix Buffet Speed and Adaptability Are Key Remember the Human Side Let's Invest in a Future We Want to Live in Share Your Thoughts with Me Notes ACKNOWLEDGMENTS ABOUT THE AUTHOR INDEX END USER LICENSE AGREEMENT
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