Business in Action: Thriving in the Digital Enterprise, 9th Edition
- Length: 608 pages
- Edition: 9
- Language: English
- Publisher: Pearson
- Publication Date: 2019-03-26
- ISBN-10: 0135206278
- ISBN-13: 9780135206270
- Sales Rank: #1147208 (See Top 100 Books)
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For introductory courses in business.
This ISBN is for the MyLab access card. Pearson eText is included.
A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important ― developing the skills today’s business leaders are looking for.
Personalize learning with MyLab Intro to Business
By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
Part 1 Setting the Stage: The Business of Business 1 Developing a Business Mindset 2 Economics, Money, and Banking 3 The Global Marketplace 4 Business Ethics and Corporate Social Responsibility Part 2 Building the Framework: Business Ownership and Entrepreneurship 5 Forms of Ownership 6 Entrepreneurship and Small-Business Ownership Part 3 Guiding the Enterprise: Leadership, Organization, and Operations 7 Management Roles, Functions, and Skills 8 Organization and Teamwork 9 Production Systems Part 4 Supporting the Workforce: Motivation and Human Resources 10 Employee Motivation 11 Human Resources Management Part 5 Satisfying the Customer: Marketing, Sales, and Customer Support 12 The Art and Science of Marketing 13 Product Management and Pricing Strategies 14 Customer Communication and Product Distribution Part 6 Managing the Money: Accounting and Financial Resources 15 Financial Information and Accounting Concepts 16 Financial Management and Financial Markets APPENDIX A Business Law The U.S. Legal System Major Concepts in Business Law TEST YOUR KNOWLEDGE Appendix A Glossary APPENDIX B Risk Management The Business of Risk Insuring the Health and Well-Being of Employees TEST YOUR KNOWLEDGE Appendix B Glossary APPENDIX C Information Technology Information Systems Information Systems Management Issues TEST YOUR KNOWLEDGE Appendix C Glossary APPENDIX D Personal Finance: Getting Set for Life Taking Control of Your Financial Life Creating Your Personal Financial Plan Life Stage 1: Getting Through College Life Stage 2: Building Your Financial Foundation Life Stage 3: Increasing Your Net Worth and Preparing for Life’s Major Expenses Life Stage 4: Plan for a Secure, Independent Retirement TEST YOUR KNOWLEDGE Appendix D Glossary Glossary Brand, Organization, and Name Index
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