Business Experimentation: A Practical Guide for Driving Innovation and Performance in Your Business

Foreword
Acknowledgements
Introduction
01 The spirit of experimentation
    How productive are you on Wednesday?
    The value of experimentation
    Two examples of good business experiments
    The eureka factor
    Summary
    Notes
02 What exactly is an experiment?
    The logic of the experimental method
    The realities of business experimentation
    Summary
03 The case for experimentation
    The example of medicine
    Experimentation – more than a process
    Provocation
    Notes
04 Now is the time
    Underinvesting in experimentation
    Overrating conventional work habits
    We are problem-solving creatures
    Two contrasting approaches to corporate success
    Four styles of experiment
    Summary
    Notes
05 The experimentalist: Intrapreneurs and entrepreneurs
    Intrapreneurship – the time is right
    How ready is your organization?
    The intrapreneur’s checklist
    The small business entrepreneur
    Summary
    Note
06 The experimentalist: Attitudes and assumptions
    Dispelling the managerial myths
    Summary
07 Exploring opportunities and creating choices
    1. Transferable lessons
    2. A typology of experiments
    3. Risk and complexity
    4. A single methodology
    Summary
08 Experiment process
    Setting the scene
    1. Identify
    2. Discover
    3. Ideate
    4. Define
    5. Experiment
    6. Evaluate
    Summary
    Note
09 Accelerating the change: The experimentalist
    The knowing–doing gap
    1. Systems thinking: Choosing to be an experimental manager
    2. The personal experiment
    Summary
    Notes
10  What characterizes an experimental organization?
    Dimensions of a corporate culture
    10  features of the experimental organization
    Summary
    Notes
11 Building an experimental culture
    A thought experiment
    A short history of managerialism
    Three ways forward
    1. Managing the change
    2. Leading the change
    3. Catalysing the change
    Two examples of choice architecture in business
    Summary
    Notes
12 Experimentation: A catalyst for change
    1. The continuing challenges – what still concerns us
    2. The experiment as a platform for change
    3. Creating an experimental culture
    4. Getting the best from top–down
    Summary
    Note
Afterword
Appendix A: The science of business experimentation
Appendix B: Case study: Learning from others
Appendix C: People experiments
Appendix D: Where do game-changing ideas come from?
Appendix E: Case study: Pay what you want
Appendix F: The internal market as a choice architecture
Appendix G: Case study: Making the top–down approach work
Index