Business Essentials, 9th Edition
- Length: 504 pages
- Edition: 9
- Language: English
- Publisher: Prentice Hall
- Publication Date: 2012-01-16
- ISBN-10: 013266402X
- ISBN-13: 9780132664028
- Sales Rank: #724382 (See Top 100 Books)
Business Essentials, 9th Edition focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. This text captures the widespread significance of these developments and presents their implications on businesses today.
Table of Contents
Part 1: The Contemporary Business World
1 The U.S. Business Environment
2 Business Ethics and Social Responsibility
3 Entrepreneurship, New Ventures, and Business Ownership
4 The Global Context of Business
Part 2: The Business of Managing
5 Business Management
6 Organizing the Business
7 Operations Management and Quality
Part 3: People in Organizations
8 Employee Behavior and Motivation
9 Leadership and Decision Making
10 Human Resource Management and Labor Relations
Part 4: Principles of Marketing
11 Marketing Processes and Consumer Behavior
12 Pricing, Distributing, and Promoting Products
Part 5: Managing Information
13 Information Technology for Business
14 The Role of Accountants and Accounting Information
Part 6: Financial Issues
15 Money and Banking
16 Managing Finances
Appendix I: Risk Management
Appendix II: The Legal Context of Business
Appendix III: Managing Your Personal Finances
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