Business Communication: In Person, In Print, Online, 8th Edition
- Length: 576 pages
- Edition: 8
- Language: English
- Publisher: Cengage Learning
- Publication Date: 2012-01-21
- ISBN-10: 1111533164
- ISBN-13: 9781111533168
- Sales Rank: #70550 (See Top 100 Books)
BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today’s organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today’s social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps readers make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Readers learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
Table of Contents
Part 1 Foundations Of Business Communication
Chapter 1 Understanding Business Communication
Chapter 2 Team And Intercultural Communication
Chapter 3 Interpersonal Communication Skills
Part 2 Developing Your Business Writing Skills
Chapter 4 The Writing Process
Chapter 5 Revising Your Writing
Part 3 Written Messages
Chapter 6 Neutral And Positive Messages
Chapter 7 Persuasive Messages
Chapter 8 Bad-News Messages
Part 4 Report Writing
Chapter 9 Planning The Report And Managing Data
Chapter 10 Writing The Report
Part 5 Oral And Employment Communication
Chapter 11 Oral Presentation
Chapter 12 Employment Communication
A: Language Arts Basics
B: Formatting Business Documents
C: Common Types Of Reports
D: Glossary
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