Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing

Cover
Title Page
Copyright Page
Book Series
    Mission
    Coverage
Editorial Advisory Board
Preface
Chapter 1: Enriching User Experience by Transforming Consumer Data Into Deeper Insights
    ABSTRACT
    INTRODUCTION
    OVERVIEW OF MARKETING ANALYTICS
    PRACTISING THE MARKETING ANALYTICS
    ACADEMIC APPLICATION OF MARKETING ANALYTICS
    ROLE AS AN EDUCATOR OF ACADEMIA
    PRACTICING MARKETING ANALYTICS IN THE MANAGERIAL ROLES
    CONCLUSION
    RECOMMENDATION
    REFERENCES
Chapter 2: A Study on Tools and Techniques of Big Data Analytics for Text Summarization From Multi-Documents
    ABSTRACT
    INTRODUCTION
    LITERATURE REVIEW
    APPLYING OF K-MEANS CLUSTERING ALGORITHM FOR TEXT SUMMARIZATION FROM MULTI DOCUMENTS
    EXPERIMENTATION
    RESULTS AND DISCUSSIONS
    CONCLUSION
    REFERENCES
Chapter 3: Determinant Attributes of Store Choice in Organized Retail
    ABSTRACT
    INTRODUCTION
    LITERATURE REVIEW: CONSUMER STORE CHOICE DECISION CRITERIA
    METHODOLOGY
    ANALYSIS
    CONCLUSION AND IMPLICATIONS
    LIMITATIONS AND SCOPE FOR FUTURE RESEARCH
    REFERENCES
Chapter 4: Digital Marketing Performance
    ABSTRACT
    INTRODUCTION
    DIGITAL MARKETING TACTICS
    CHALLENGES OF MARKETING PERFORMANCE MEASUREMENT
    MEASURING THE PERFORMANCE
    CONCLUSION
    REFERENCES
Chapter 5: Social Media, Crowdsourcing, and Marketing
    ABSTRACT
    INTRODUCTION
    CROWDSOURCING
    SOCIAL MEDIA AND CROWDSOURCING
    HOW CROWDSOURCE MARKETING WORKS
    CONCLUSION
    REFERENCES
Chapter 6: Big Data Impacts in Tourism Research
    ABSTRACT
    INTRODUCTION
    BIG DATA SOURCES
    MAJOR CHALLENGES & SOLUTIONS
    CONCLUSION
    REFERENCES
Chapter 7: Resilience by Academic Institutions During COVID-19
    ABSTRACT
    INTRODUCTION
    REVIEW OF LITERATURE
    DISCUSSION AND CONCLUSION
    FUTURE SCOPE
    REFERENCES
Chapter 8: Digitalization and Work Behaviour
    ABSTRACT
    INTRODUCTION
    THE MODEL OF ORGANIZATIONAL BEHAVIOUR IN THE CONTEXT OF A DIGITAL TRANSFORMATION
    E-LEADERSHIP
    DIGITAL WORKPLACE: EFFECTS ON EMPLOYEE BEHAVIOUR
    CONCLUSION
    REFERENCES
Chapter 9: Online Advertising Strategies in Indian and Australian E-Commerce Companies
    ABSTRACT
    INTRODUCTION
    REVIEW OF LITERATURE
    RESEARCH METHODOLOGY
    HYPOTHESES
    STATISTICAL TOOLS USED
    DATA ANALYSIS AND INTERPRETATION
    PERCEPTIONS OF ONLINE ADVERTISING
    COMPARING INFLUENCE OF ONLINE ADVERTISING FOR INDIA AND AUSTRALIA
    SUMMARY AND CONCLUSION
    REFERENCES
Chapter 10: An Empirical Study on Pharmaceutical and Personal Care Stocks Using Sharpe's Single-Index Model
    ABSTRACT
    INTRODUCTION
    REVIEW OF LITERATURE
    NEED FOR THE STUDY
    RESEARCH METHODOLOGY
    OBJECTIVES OF THE STUDY
    LIMITATIONS OF STUDY
    DATA ANALYSIS AND INTERPRETATION
    FINDINGS
    CONCLUSION
    REFERENCES
Chapter 11: An Influence of Digitalization and Recent Innovations on the Hospitality and Tourism Sector
    ABSTRACT
    INTRODUCTION
    DIGITAL TECHNOLOGY IN HOSPITALITY INDUSTRY
    DIGITALISATION IN INDIA
    HOSPITALITY INDUSTRY DIGITAL TRENDS
    FUTURISTIC HOTELS
    OLD PHENOMENA TRANSFORM
    DIGITIZATION BENEFITS
    OBJECTIVE
    LITERATURE REVIEW
    METHODOLOGY
    RESULTS AND DISCUSSIONS
    CONCLUSION
    REFERENCES
Chapter 12: Impact of Digital Marketing on the Buying Behavior of Youth With Special Reference to Uttarakhand State
    ABSTRACT
    INTRODUCTION
    LITERATURE REVIEW
    OBJECTIVE OF THE RESEARCH
    RESEARCH METHODOLOGY
    DATA ANALYSIS
    FINDINGS & CONCLUSION
    REFERENCES
Chapter 13: i-Branding as a Tool of Integrated Marketing
    ABSTRACT
    INTRODUCTION
    REVIEW OF LITERATURE
    OBJECTIVE OF THE STUDY
    RESEARCH METHODOLOGY
    RESULTS AND DISCUSSIONS
    HYPOTHESIS TESTING
    CONCLUSION
    SUGGESTIONS FOR FURTHER RESEARCH
    REFERENCES
Chapter 14: OYO (The Journey)
    ABSTRACT
    INTRODUCTION
    PRODUCTS
    BUSINESS AND REVENUE MODEL
    WORK CULTURE
    AWARDS AND HONORS
    COMPETITORS
    MAJOR PROBLEMS
    ETHICAL ISSUES
    REFERENCES
    ENDNOTE
Chapter 15: Social Media Marketing as New Marketing Tool
    ABSTRACT
    INTRODUCTION
    LITERATURE REVIEW
    RESEARCH METHODOLOGY
    CASE STUDY
    CASE ANALYSIS
    CONCLUSION
    REFERENCES
Chapter 16: Developing a Framework to Study the Impact of Contingent Factors on Business Performance Using Strategic Cost Management
    ABSTRACT
    INTRODUCTION
    REVIEW OF LITERATURE
    RESEARCH QUESTIONS
    OBJECTIVES OF THE STUDY
    THEMES
    ANALYSIS
    DISCUSSION AND CONCLUSION
    REFERENCES
Compilation of References
About the Contributors